Addressing Social Issues

LINE is a popular messaging app, boasting about 200 million monthly active users worldwide, with an especially strong presence in Asia. In Japan in particular, many young people prefer to communicate using LINE, rather than phone calls or email. But, at the same time, we are also seeing an increase in problems related to online communication involving young people, particularly children. That is why, in order to ensure our users can enjoy a safe and secure communication experience, we have joined together with young people, teachers, parents, and government agencies to improve the functionality of our services and conduct educational activities about netiquette and internet literacy.

Working with Our Stakeholders to Create Social Value

LINE is about far more than just keeping in touch with loved ones more conveniently; our messaging app and other services enrich our users' lives. Some examples of these efforts include: making it more convenient to use services provided by governmental agencies and companies, making it easier for users to get their questions answered and receive other advice from experts, and providing new channels for cities to showcase themselves to wider audiences. Through LINE's ability to bring people together, disseminate information and engage emotions, we will continue to work on creating social value.

Building Trust: The Foundation of LINE's Social Responsibility Efforts

In all we do, LINE is committed to being a company that society can trust. This is the foundation of our social responsibility activities. In the Code of Conduct, we promise always to do our best to comply with all laws and regulations, to respect diversity in how we conduct our business, and to contribute to society (through disaster assistance, environmental protection, social welfare, education, art, and cultural promotion activities).

Accelerate Global Immunization and Vaccine Development

In 2020, LINE partnered with the International Vaccine Institute (IVI) to release "BT21: Protect You by LINE x IVI" stickers, with proceeds supporting child immunization and vaccine development, including COVID-19. LINE Plus also created IVI's Official Account in multiple languages to share disease and vaccine information.

LINE Digital Accountability
in TW

Due to Taiwan being one of the hardest-hit countries by fake news attacks, LINE launched the "Digital Accountability Program" in 2019, introducing LINE Fact Checker and cooperated with multiple organizations to combat mis/dis information, fraud, and promote child and youth cybersecurity. ​

LIFELINE: Ready Before Crisis

Thailand faces climate crises that are growing more frequent and severe, yet most Thai people remain unprepared. As Thailand's leading everyday communication platform, LINE Thailand launched "LIFELINE: Ready Before Crisis" to turn awareness into action through ongoing public education, community drills, crisis simulations, and the PromptPack emergency kit, making disaster readiness practical for everyone. LIFELINE extends this knowledge across Thai society, reinforcing LINE's role as a platform that stands by its users when it matters most.

LINE Connect Day with Yayasan Prasetia Luhur Indonesia (YPLI)

LINE Indonesia collaborated with the non-profit organization Yayasan Prasetia Luhur Indonesia (YPLI) through LINE Connect Day. The session aimed to help their scholarship awardees gain the mentoring and the soft-skills training needed to prepare for the digital economy.

Digital Literacy

Workshops
At the request of schools and local governments all across Japan, LY Corporation conducts workshops to educate young people on how to use the internet in a healthy manner. 

Developing Educational Materials
In Japan, LY Corporation has developed materials to help children understand the differences between communicating with people over the internet and face-to-face. 

Research
Working in cooperation with local governments and experts, LY Corporation conducts studies and research on how young people use the internet, with the aim of improving our educational activities on etiquette, internet literacy, and how to avoid trouble online.

Anti-Bullying Counseling 

Local governments have traditionally provided anti-bullying counseling services primarily over the phone, email, or in-person. In order to make it easier for children to seek advice, LY Corporation operates a counseling hotline for bullying-related matters on LINE in cooperation with local governments, professional organizations, and groups.

Disaster Assistance and Relief 

The LINE messaging service was born shortly after the Great East Japan Earthquake in March 2011 under the concept that there needed to be a service that allows people to keep in touch with those important to them, especially in difficult times. Due to that experience, we have put ourselves fully behind adding features that will be useful to people in critical situations.