[Japan] LINE Pay and Merpay Form Business Alliance and Announce Upcoming Merchant Alliance for the Rapid Realization of a Cashless Society, Tentatively Named “Mobile Payment Alliance”

2019.04.02 LINE Pay

● Alliance to start in early summer 2019

● More businesses encouraged to join and expand the alliance


TOKYO – March 27, 2019 – LINE Pay Corporation and Merpay, Inc. announce that they have signed a letter of intent to enter a business alliance with the aim of promoting the realization of a cashless society supported by open partnerships.


This alliance will allow mutual access to the merchants of both companies’ mobile payment services, LINE Pay and Merpay, and will drive the two companies’ merchant alliance, tentatively named “Mobile Payment Alliance”.



With the popularization of smartphones, businesses across various industries―from financial institutions to leading telecommunications carriers and IT firms―are all entering the mobile payments industry. While this trend has accelerated the transition to cashless payments, the reality is that having such an abundance of payment services complicates things for consumers and merchants, posing a hurdle for the realization of a cashless society in Japan.


Under these circumstances, LINE Pay Corporation and Merpay, Inc., which have been working together to plan an alliance strategy for multiple businesses, have decided to enter a business alliance with the aim of providing a truly user-friendly mobile payment service for merchants and users, striving to make a society of cashless payments a reality.


Initiatives So Far 

LINE Pay Corporation has been providing its mobile money transfer and payment service, LINE Pay, to Japan and the world since December 2014. In November 2018, to stimulate in-store payments at domestic merchant stores, the company announced their vision for LINE Pay Global Alliance, which would bring together China’s WeChat Pay, Korea’s Naver Pay, as well as LINE Pay in Taiwan, Thailand and Indonesia and connect users to merchants stores in Japan.


Merpay, Inc. launched its mobile payment service, Merpay, in February 2019. Since then, not only is Merpay expanding its user base, the company is also implementing neutral and open partnerships across industries to promote the rapid realization of a cashless society within Japan based on a strategy of “openness,” and has already signed letters of intent with Mitsui Sumitomo Card, KDDI, and JCB.


Terms of the Alliance 

Under the terms of this business alliance, the two companies will allow mutual access to merchants accepting either of the companies’ payment services, LINE Pay or Merpay, in early summer 2019, so that users will be able to pay with either service at eligible merchant stores.


As a result, by implementing either LINE Pay or Merpay, businesses can expect usage from users of both payment services, and can enjoy the benefits of an increased potential user base at lower installation costs.


This alliance between two existing payment services with large user bases is expected to bring a more convenient experience to both regular users and merchant stores.


In addition, to encourage other payment service businesses with shared goals and interests to join and expand the partnership, the two companies plan to establish a merchant alliance, tentatively named “Mobile Payment Alliance.” The expansion of this project to more businesses is expected to further contribute to the realization of a cashless society.


About Merpay, Inc.

Company name: Merpay, Inc.

Location of Head Office: 6-10-1 Roppongi Hills Tower, Roppongi, Minato-ku, Tokyo

Representative: Naoki Aoyagi

Primary business: Financial-related new business 

Group companies: Mercari, Inc., Merpay Connect, Inc.


LINE Pay Corporation Overview (as of February 28, 2019)

Company name: LINE Pay Corporation

Head office: JR Shinjuku Miraina Tower 23F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Representative: Yongsu Ko, Representative Director and Chief Executive Officer

Capital: JPY 13.6 billion

Established: May 9, 2014

Primary businesses: Issuance, sale, and management of electronic money and other types of electronic value information and advance payment methods, provision of electronic settlement systems, fund transfer business, sale and management of LINE@, operation of LINE Kakeibo, service development, and advertising agency business


LINE Pay Corporation is a registered member of the following organization and has obtained the following registrations in association with the launch of its business:

- Issuers of Prepaid Payment Instruments for Third-Party Business (Registration number: Director of the Kanto Finance Bureau 00669, Registration date: October 1, 2014)

- Funds Transfer Service Providers (Registration number: Director of the Kanto Finance Bureau 00036, Registration date: October 1, 2014)

- Japan Payment Service Association (http://www.s-kessai.jp, Admission date: August 6, 2014)

- Electronic Payment Service Provider (Registration number: Director of the Kanto Finance Bureau [Electronic Payment Service Provider] No. 10, Registration date: December 20, 2018)