[Japan] LINE Pay Now Accepted at Seicomart

2018.12.25 LINE Pay

• All 1,201 Seicomart convenience stores in Hokkaido and Kanto will begin accepting LINE Pay's QR code and bar code payments

• Special 5% rebate promotion offered in addition to LINE Pay Year-end 20% rebate campaign


TOKYO – December 25, 2018 – LINE Pay Corporation, operator of the smartphone digital wallet service LINE Pay (http://line.me/en/pay) available on the LINE messaging app, announces that Seicomart convenience stores in Japan operated by Secoma Company Limited (“Seicomart”) will begin accepting LINE Pay mobile-based code payments.


Seicomart, a convenience store chain that operates 1,201 stores in total (as of the end of November 2018) mainly in Hokkaido as well as in the Kanto area, has decided to introduce LINE Pay to further enhance customer convenience. Starting today, customers can use their smartphones to pay for their purchases at all Seicomart stores. 


Any LINE user can instantly register for LINE Pay from within the LINE app and start using the service by agreeing to the LINE Pay Terms and Conditions of Use. Once registered, users top up their account balance by transferring money from their bank account, going to a convenience store, or using other available options. Then, users simply need their smartphone to start purchasing from local stores, vending machines, online stores, and other places that accept LINE Pay. Furthermore, LINE Pay enables users to transfer money to each other without transaction fees via the chat screen. At Seicomart stores, users can pay with their account balance by showing their "Pay with My Code" screen at the register and letting the cashier scan the barcode.


A promotional campaign is being offered to commemorate the launch of this service.


Promotion overview: Seicomart x LINE Pay Launch Campaign - 5% rebate on purchases

Campaign period: December 25, 2018 to February 17, 2019 

Campaign details: Users making barcode payments using LINE Pay during the campaign period will receive a rebate of 5% of the total amount spent. Rebates will be credited to their LINE Pay balance at a later date.

Participating stores: Seicomart stores 

Time of rebate:

a. Payments made between December 25, 2018 and January 31, 2019: rebate is scheduled to be provided by the end of February 2019

b. Payments made between February 1, 2019 and February 17, 2019: rebate is scheduled to be provided by the end of March 2019


Important notes about the rebate:

・The maximum limit of the rebate paid to a user’s LINE Pay balance will be 5% of the total amount spent during the campaign period, up to a maximum of 2,000 yen per person. 

・When payment is made in conjunction with LINE Points or a store’s own coupons or other discount, the amount eligible for the campaign rebate is the payment after all discounts are applied.

・The campaign rebate may not apply to certain merchandise such as cigarettes and gift cards. 

・The campaign may be canceled or modified without prior notice.


Campaign overview

During the campaign period, users who use Pay with My Code to make payments in brick-and-mortar LINE Pay affiliates receive an extra 3% of their purchase value back in LINE Points *2 on top of their basic redemption rate of 0.5% to 2% specified by the My Level reward program*1. In other words, all users earn at least 3.5% and up to 5% back in LINE Points for every purchase.


*1: My Level is a reward program that incentivizes users with LINE Points for making payments with LINE Pay. The monthly redemption rate is determined by the total payment amount made with LINE Pay during the previous month. A user's account status is shown with one of four different-colored badges. Every badge color signifies a different LINE Point redemption rate of 0.5%, 0.8%, 1%, or 2%. Details regarding the My Level incentive program may change in the future. Please visit the official LINE Pay blog for more information: http://pay-blog.line.me/archives/10928823.html (Japanese only)

*2: The exceptional deal is offered until July 31, 2019.


Notes regarding the campaign

・The additional 3% rebate rate is not applied to LINE Pay's Scan Bill.

・The basic rate of LINE Points rewarded to users through the My Level reward program and the additional 3% worth of LINE Points users receive by making code payments in the latest promotional campaign are calculated separately. Once the amount of basic and additional LINE Points to be rewarded to users is calculated individually, the total amount of LINE Points rounded to the nearest whole number is granted.

・LINE Pay Corporation reserves the right to modify campaign details or terminate the campaign without prior notice.


Seicomart is a participating retailer in the 20% LINE Points rebate campaign*3.

*3: For more information, visit: https://linepay.line.me/campaign/paytoku.html (Japanese only)


LINE Pay will close the distance between people, money, and services by eliminating the current pain-points – time, effort, fees, and more – of circulating money. The company also aims to become a leader in the FinTech industry in anticipation of a cashless, walletless society.


Making barcode payments with LINE Pay 

1) On your smartphone, access the "Wallet" tab in LINE, and tap "Pay with My Code" at the top

2) Enter your passcode* to display your code (* skipped if already entered when launching LINE Pay)

3) At the register, show your code and tell the cashier that you are paying with LINE Pay 

4) Have your barcode scanned (by the cashier)

5) Take your receipt (a message will be sent to your LINE app when the payment is completed)


Secoma Company Limited Overview

Company Name: Secoma Company Limited

Location of Head Office: Park 9・5 Building, West-5, South-9, Chuo-ku, Sapporo 064-8620, Hokkaido, Japan

Representative: Tomoyasu Marutani, President  

Capital: JPY 428 million 

Established: August 1971 

Primary business: Management of a conglomerate of businesses and real estate leases, etc.

Secoma Group is a supply chain that operates manufacturing, logistics, and retails.


LINE Pay Corporation Overview (as of May 11, 2018)

Company Name: LINE Pay Corporation

Location of Head Office: JR Shinjuku Miraina Tower 23F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Representative: Yongsu Ko, Representative Director and Chief Executive Officer

Capital: JPY 3.6 billion

Established: May 9, 2014

Primary Business:

- Issuance, sales, and management of e-money, other electronic monetary value, and advance payment methods, provision of digital payment systems, and funds transfer

- Sales and operation of LINE@

- Operation of LINE Kakeibo

- Service development

- Advertising agency


LINE Official Account: @linepay_jp (Japanese only)

Official Twitter page: https://twitter.com/linepay_jp (Japanese only)

List of LINE Pay Merchants: https://line.me/ja/pay/merchant (Japanese only)


LINE Pay Corporation is a registered member of the following organizations and has obtained the following registrations in association with its business: 

• Issuers of Prepaid Payment Instruments for Third-Party Business (Registration number: Director General of the Kanto Finance Bureau 00669, Registration date: October 1, 2014)

• Funds Transfer Service Providers (Registration number: Director-General of the Kanto Finance Bureau 00036, Registration date: October 1, 2014)

• Japan Payment Service Association (http://www.s-kessai.jp (Japanese only), Admission date: August 6, 2014)