2018.05.17 Services for Business
● LINE-based instant-win sweepstakes platform
● Perfect fit for companies seeking to boost sales or trials of their products
TOKYO – May 17, 2018 – LINE Corporation introduces “LINE Instant Win,” a new option for the in-store promotion solution “LINE SP Solutions” that utilizes the LINE messaging app and related services.
As a solution dedicated to promoting in-store sales by leveraging LINE and related services, LINE SP Solutions was launched with the goal to help clients reduce in-store operations and point-of-purchase (POP) advertising, encourage customers to enter promotional campaigns, gain insight on consumer buying behavior, and resolve other pain-points related to driving in-store sales.
For its latest LINE SP Solutions option, LINE has launched its LINE Instant Win campaign platform, which allows customers to enter instant-win sweepstakes over LINE.
LINE Instant Win is a campaign platform perfectly suited for businesses seeking to boost sales or trials of their products. First, users enter an instant-win sweepstakes by scanning a unique QR Code®*1 provided with designated products purchased in-store. The moment they enter, a post is made on their Timeline to share about it with their friends. This mechanism enables businesses to increase awareness of their promotional campaign by being able to reach other LINE users who have not yet purchased a designated product in-store. They can also carry out follow-up promotions by optionally adding friending or unblocking an Official Account as entry conditions.
*1 “QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
Thanks to its product lineup that doesn’t require the creation of Official Accounts or development of any systems, LINE SP Solutions is able to provide simplified pricing and specifications by offering a standardized package instead of custom-tailored solutions. Going forward, LINE SP Solutions will allow the entire process – from the launch of promotional campaigns, participation tracking, follow-up promotions, and announcements for the next plan – to take place all within LINE, and continue to grow as an all-encompassing solution specialized in carrying out in-store promotions, from understanding consumer behavior to connecting with users one-on-one.
Further, “LINE Biz-Solutions,”*2 the company’s line of business-focused services, will continue to provide all-in-one solutions that allow businesses to interact with consumers from reach through engagement to resolve issues of marketing to customers.
*2 “LINE Biz-Solutions” refers to all business-focused services provided by LINE.
Through its various services, LINE is devoted to continuing to be a valuable touch point of information for both businesses and users, and exploring new and diverse ways to be useful as communication infrastructure.
About LINE SP Solutions
“LINE SP Solutions” is a solution specialized in promoting sales in stores by leveraging LINE and related services to allow businesses to reduce in-store operations and point-of-purchase (POP) advertising, encourage their customers to enter promotional campaigns, gain insight on consumer buying behavior, and resolve other pain-points related to in-store sales promotions. LINE is able to provide simplified pricing and specifications by offering a standardized package instead of custom-tailored solutions. LINE and related services will be utilized to create a new point of communication between manufacturers (particularly those in the food and beverage industries), distributors, and consumers. At present, the packages offered are LINE Instant Win, LINE Sampling, LINE Mileage, and LINE SP Research.
For more information about LINE SP Solutions, please contact: dl_isspt@linecorp.com