● Encourages users to friend LINE accounts through the LINE Ads Platform
● Incentive-free campaign leads to acquisition of loyal friends
● "Pay-per-friend-added" allows effective ad distribution
TOKYO – February 22, 2018 – "LINE Ads Platform CPF (Cost Per Friend)," a new advertising option has been launched for the LINE Ads Platform, the performance-based ad platform for the LINE messaging app and related services operated by LINE Corporation.
The LINE Ads Platform went into full-scale operation in June 2016 when it started distributing ads to LINE Timeline and LINE NEWS. Since then, distribution has expanded to include LINE Manga and LINE BLOG, and more than 4,000 businesses and brands are using the service as of the end of January 2018.
The latest ad option uses in-feed ads distributed from the LINE Ads Platform to encourage LINE users to friend corporate LINE accounts. *
* The launch version will only serve image ads to Timeline.
* Ads will also be exposed to existing valid friends of an account.
Incentive-free campaign leads to acquisition of loyal friends
LINE Ads Platform CPF uses in-feed ads distributed from the LINE Ads Platform to encourage LINE users to friend corporate LINE accounts. While businesses and brands can use a variety of ad options to boost the number of their LINE account friends including offering LINE stickers as an incentive, because LINE Ads Platform CPF only serves in-feed ads and does not incentivize users for friending an account, newly acquired friends are more likely to be the advertiser’s loyal fans, and less likely to block the account after friending it.
Further, the billing system of LINE Ads Platform CPF is designed so that advertisers are only charged for the number of friends they acquire. For this reason, the price is lower than a sticker campaign, and businesses and brands can carry out promotional activities more flexibly.
Through its various services, LINE is devoted to continuing to be a valuable touch point of information for both businesses and users, and explore new and diverse ways to be useful as a communication infrastructure.
For more information on the LINE Ads Platform, please contact: lap_req@linecorp.com
・ LINE Ads Platform official website (Japanese only): http://lap.linemk.com
・ LINE Ads Platform official blog (Japanese only): http://lap-blog.line.me/ja/
The official "LINE Biz-Solutions" website is now available (Japanese only).
URL: https://linebiz.jp/
What is the LINE Ads Platform?
The LINE Ads Platform is a performance-based ad platform for services related to the LINE messaging app operated by LINE Corporation. The service went into full-scale operation in June 2016 when it started distributing ads to LINE Timeline and LINE NEWS. Since then, distribution has expanded to include LINE Manga and LINE BLOG, and more than 4,000 businesses and brands are using the service as of the end of January 2018.
Advertisers use a special admin panel to set the details (including budget, time period, user attributes, and creatives) and make bids, and the LINE Ads Platform system chooses an ad and shows it to users. By switching to a performance-based ad system, many more businesses are now able to post ads, which they were previously unable to due to limitations on the numbers of slots, or for budgetary reasons. Further, since advertisers can monitor their ad displays, their effects, and other details as they operate their ads, they can conduct promotions with limited budgets and distribute ads to fit sales prospects, goal achievement rates, and more.