[Taiwan] LINE Pay to Invest in Electronic Stored Value Card and Electronic Payment Service Provider, iPASS

2018.01.16 LINE Pay

TAIPEI – December 28, 2017 – LINE Biz+ Taiwan Limited, the operator of LINE Pay in Taiwan, announced that it will invest in, and become a major shareholder of, iPASS Corporation. Through this investment, LINE Pay will extend its business to the electronic payment service and aims to speed up the development of related services in 2018.


LINE Pay has invested in iPASS Corporation – the only company in Taiwan to obtain licenses for both electronic stored value cards and electronic payments – in order to provide continuous service optimization and diversified payment solutions. The companies will work together in the domains of electronic stored value cards and electronic payments, and plan to develop related applications for the ultimate user experience. 


LINE Pay – which boasts over 2.2 million users – offers a mobile payment service that allows users to make payments using credit or debit cards that they have registered from within the LINE app. This service not only connects users to LINE-based e-commerce services, LINE@ and LINE Points, but also to its diverse selection of more than 20,000 online and offline partners.* Moreover, over 1 million CTBC LINE Pay Co-Branded Cards have been issued. LINE Pay continues to expand its mobile payment ecosystem, recording more than 34,000 transactions daily, or about $46 million NTD in transactions per day. The company is also committed to corporate social responsibility in Taiwan and operates the LINE Pay Donation page (https://lin.ee/ewUv86k).

(Please refer to the following table for more information on LINE Pay's history in Taiwan)



* LINE Pay's major Taiwanese partners include department stores (including Shinkong Mitsukoshi, Taipei 101, Hanshin Department Store, Hanshin Arena Shopping Plaza, Dream Mall, Uni-UStyle Taipei Store (Kaohsiung store), GlobalMall, and Miramar), hotels (including LDC Hotels, a hotel chain, Taipei Marriott Hotel, and The Sherwood Hotel), all major convenient stores, retail stores (including Watsons and STUDIO A), cinemas (including VIESHOW CINEMAS and SHOWTIME CINEMAS), the tea-shop TP TEA, and more. LINE Pay currently has more than 20,000 partners and is continuously expanding.


[Table] History of the LINE Pay Business in Taiwan


 Date  Details
 August 2015

 LINE Pay officially launched

 30 online partners

 December 2015  

 Exceeded 100 online partners

 Launched Christmas gift exchange campaign

 February 2016  Launched donation platform for 0206 Tainan Earthquake
 April 2016

 Exceeded 1 million users

 Announced first offline partner: Miramar Entertainment Park

 August 2016  Officially launched LINE Pay Donation page
 October 2016  7-Eleven and Family Mart added as offline partners
 December 2016

 Launched CTBC LINE Pay Co-Branded Card together with CTBC Bank

 Shinkong Mitsukoshi added as offline partner

 January 2017

 Named Song Joong Ki as the honorary ambassador for CTBC LINE Pay Co-Branded Card

 April 2017  Feature for making offline payments with LINE Points launched
 September 2017

 Exceeded 2.2 million users

 Watsons, STUDIO A, and Hi-Life added as offline partners

 October 2017  Taipei Marriott Hotel and The Sherwood Hotel added as offline partners
 November 2017

 Launched e-receipt feature

 Hanshin Department Store, Hanshin Arena Shopping Plaza, and SHOWTIME CINEMAS added as offline partners

 December 2017

 Over 1 million CTBC LINE Pay cards issued

 TP TEA and VIESHOW CINEMAS added as offline partners

 Announced an investment in the e-wallet app provider, iPASS, and to support the growth of an electronic payment app