Through character licensing, LINE Stickers and Free Coin will raise minimum of JPY 360 million fund

 

(February 13, 2015, CITY) LINE, the world’s leading mobile platform, and The United Nations Children's Fund (UNICEF) signed a global partnership agreement on February 13, 2015. 

UNICEF-LINE partnership has been strategically led by the UNICEF global headquarters with 11 countries from Korea, Japan, Taiwan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and India participating simultaneously. The Korean Committee for UNICEF signed the alliance representing all countries at the Global Partnership signing ceremony it hosted.

 

Through this strategic partnership, UNICEF and LINE aim to create a brand value with competitive power and raise funds effectively. LINE plans to use character licensing by producing and selling Plush Toy and mugs of its flagship character, Brown, with the UNICEF logo. In addition, LINE will help fundraise by developing and selling digital LINE stickers. LINE’s virtual coin called “Free Coin” will contribute to the fundraising as well. It is anticipated by LINE that various PR and marketing activities will raise the fund of minimum of JPY 360 million in 3-years.

 

Jung-ho Shin, CGO of LINE Corporation and CEO of LINE Plus Corporation commented, “LINE has been constantly evolving to become the world’s leading mobile life platform. I hope this partnership brings excitement to all LINE users by being able to take on an important role to support the children in developing countries.” 

 

The funds raised through global partnership between UNICEF and LINE will be used for children's relief, especially for the health, nutrition, basic education of children in developing countries.

 

 

About UNICEF 

UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org 

 

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