Over 10,000 Items Downloaded Over 700 Million Times

 

Tokyo, Japan – January 16, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, announced today that LINE DECO (free app, supported on both iPhone and Android) has achieved over 20 million downloads worldwide as of December 2014.

LINE DECO lets users decorate their smartphone wallpapers and icons with illustrations and photos featuring the LINE characters and a variety of other themes. The service offers the ability to customize smartphone home screens, adding a new layer of enjoyment to mobile life.

 

Since beginning service in March, 2014, the app has won praise from users in Japan, Taiwan, Thailand, and other countries for its large selection of originally designed decoration items. LINE DECO’s simple approach and the freedom it offers users to customize the mobile device of their choice has helped earn it the number one spot in the App Store for free apps in nine countries and regions. More recently, the app has experienced a growth in popularity in countries where LINE user numbers are also expanding, including Indonesia in Asia and Mexico and the United States in Central and North America.^＊1 LINE DECO achieved 20 million downloads globally in December 2014, nine months after launching.

^{＊1：Cambodia, Indonesia, Japan, Macau, Malaysia, Singapore, Taiwan, Thailand, and Turkmenistan}

 

The service also continues to add new items weekly, releasing clocks, calendars, and a number of new toys in its Gadget category. These new additions have bolstered the number of items available on LINE DECO, and with a total of over 10,000 items available, the app has reached over 700 million in-app item downloads in all. The latest update offers more functionality than ever, introducing an item search feature and a customized recommendation feature that suggests items to users based on their personal preferences. The app is placing a higher premium than ever on being customizable and easy to use.

To commemorate reaching the 20 million download mark, LINE DECO will be holding a friend invitation event in which users can earn in-app points by inviting their LINE friends to use the app. ＊2

^{＊2：Please see inside the app for more details on this event.}

 

The service hopes to improve the quality of its user’s smartphone life by forming new partnerships with other companies in order to offer an expanded list of content and events in the future.

 

 

Service Overview

App name: LINE DECO

Supported devices: iPhone and Android

Supported languages: Chinese (Simplified/Traditional), English, Indonesian, Japanese, Korean, Spanish and Thai

Supported regions: Global

Service began: March 25, 2014

Cost: Free

Developer and operator: LINE & Camp Mobile

App Store　https://itunes.apple.com/jp/app/line-deco-rain-deko/id824108582?mt=8

Google Play　https://play.google.com/store/apps/details?id=com.campmobile.android.linedeco

 

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