プレスリリース

【LINE】LINE enters into digital contents partnership with Real Madrid

Tokyo, Japan – September 3, 2013 – LINE Corporation, owners and operators of the free calling and messaging app, “LINE”, announced that it has entered into a digital contents partnership agreement with prestigious Spanish soccer club Real Madrid, in order to further enlarge its overseas user base.

Real Madrid is a top soccer club established in 1902. Based in Madrid, Spain, it holds the impressive records of winning the UEFA Champions League nine times, and the Spanish La Liga league a total of 32 times.

Under the agreement, Real Madrid will operate an Official Account on LINE for one year. Users can add the club’s account as a friend to receive flash reports on the team’s match results, player news, and upcoming events on LINE.

LINE users will also be able to download free LINE stickers featuring the team’s popular players, simply by adding the Official Account as a friend. Paid stickers featuring the players’ various expressions and poses will also be added in the future.

Comment from Rafael De Los Santos , New Media Director of Real Madrid:
One of the key goals of Real Madrid is to become closer to our fans and maintain a fluid communication. Now days we are convince that this is one of the very best ways to keep and enhance this communication.

LINE Corporation has stated that it will continue to increase its user numbers as a global communication service, and take all efforts to enrich the lives of its users.

■Details regarding Real Madrid’s Official Account
Region: Global
Available languages: English, Spanish, and Japanese

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