LINE Blockchain Launches ZEPETO NFT Collection

2021.11.26 ALL

■Users in Japan can buy Cherry Garden World backgrounds with LINK



SEONGNAM, South Korea – November 26, 2021 – LINE Tech Plus, a subsidiary of LINE Corporation and operator of LINE's global crypto asset and blockchain-related businesses, has partnered with ZEPETO to launch a limited-edition, non-fungible token (NFT) collection using LINE Blockchain. 



The ZEPETO NFT collection offers 12 different images of ZEPETO Cherry Garden World, each limited to just 100 copies, or 1,200 in total. The NFT collection will debut in Japan, available exclusively through CryptoGames' NFTStudio, priced at 500 yen each. After that, users will be able to buy these NFTs using LINK in the LINE BITMAX NFT Market. Through this partnership, LINE hopes to introduce the NFT market to users who are not familiar with NFTs.


Non-fungible tokens are digital assets that use blockchain technology to designate whether a piece of digital media is an official copy. Further details regarding these ZEPETO NFTs can be found on the LINE Blockchain website ( 


ZEPETO is a metaverse platform developed by Naver Z Corporation, designed to offer young adults a virtual space where they can express their identities freely. With over 250 million registered users, ZEPETO is the fastest growing avatar platform in Asia, and is particularly popular among Gen Z.


To accelerate the NFT market and expand the use of the crypto asset LINK, LINE operates a beta version of an NFT market on LINE BITMAX Wallet in Japan through LVC Corporation, a subsidiary of LINE Corporation and operator of LINE’s crypto asset and blockchain-related businesses in Japan. LINE recently distributed a LINE FRIENDS NFT collection to users in Japan through a quiz event which improved accessibility to blockchain assets and NFT markets to new users.



■ About LINE 

Based in Japan, LINE is dedicated to the mission of “Closing the Distance,” bringing together information, services and people. The LINE messaging app launched in June 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, fintech and more. LINE joined the Z Holdings Group, one of the largest internet service groups in Japan, following the completion of a business integration in March 2021.


■ About ZEPETO

ZEPETO is a metaverse platform with over 250M lifetime users, and 90% of our users consist of Gen Z. ZEPETO is the largest avatar company based in Asia and the fastest growing avatar company in the world.