[Japan] Introducing the LINE Pay-Visa Co-Brand Credit Card


● The LINE Pay-Visa co-brand card will expand payment solutions for LINE Pay users in Japan and open up international acceptance through Visa’s global network

● The co-brand credit card is expected to strengthen the LINE Pay platform and attract additional users with new features, rewards

TOKYO – January 29, 2019 – LINE Pay Corporation, operator of the popular smartphone digital wallet service LINE Pay, announced today plans to introduce in Japan the LINE Pay co-brand credit card in partnership with Visa, the global leader in payment solutions. The LINE Pay-Visa credit card is slated to be released later this year, significantly expanding payment options for LINE Pay users in Japan and accelerating the country’s shift to becoming a cashless society. 


LINE Pay-Visa co-brand credit card users will be able to make payments at Visa accepting merchants throughout Japan and globally. Once a LINE Pay-Visa card has been registered to a LINE Pay account, they will be able to continue using LINE Pay at accepting merchants through their smartphone screen, without presenting a physical card. Unlike the prepaid LINE Pay Card, the LINE Pay-Visa co-brand credit card will enable users to make purchases using their credit line, without needing to top up the balance of their LINE Pay Wallet.

“As LINE Pay has grown, our top priority has always been providing the best possible user payment experience,” said LINE Pay CEO Youngsu Ko. “We believe the launch of the LINE Pay-Visa co-branded credit card will greatly improve the entire LINE Pay platform, adding a diverse range of easy-to-use features and driving a significant increase in users.” 

In addition, the LINE Pay-Visa co-branded credit card will offer users a range of exclusive rewards for using the card, including the LINE Points program. Users will gain LINE Points for their spending, in combination with “My Level,” a tiered incentive program offering bigger benefits for the most active LINE Pay users. 

For more information about LINE Pay, please see the LINE Pay website: http://line.me/en/pay  


About LINE Corporation

Based in Japan, LINE Corporation (NYSE:LN/TSE:3938) is dedicated to the mission of “Closing the Distance,” bringing together information, services and people. The LINE messaging app launched in June 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, fintech and more.

About Visa 

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit AboutVisa (https://usa.visa.com/visa-everywhere/blog.html) and @VisaNews 

Media Inquiries:

LINE Global PR: dl_gpr@linecorp.com