[Japan] LINE Pay Begins "Ultimate 20x Sweepstakes" Campaign with Chance for Winners to Split Up to JPY 100,000

2019.06.07 LINE Pay

● Users participate by sending a LINE Pay Bonus or funds from their LINE Pay account to LINE friends

● Sweepstakes winners will receive their prizes instantly


TOKYO – June 7, 2019 – LINE Pay Corporation announces the launch of the Ultimate 20x Sweepstakes campaign on its digital wallet service LINE Pay (http://line.me/pay), available on the LINE messaging app. The campaign will run from 8:30 am on June 10 until 11:59 pm on June 22, 2019 (GMT+9).


During the campaign period, users who use the "Send money" function on the LINE app to send their LINE friends either a LINE Pay Bonus or funds from their LINE Pay balance will automatically enter the draw for the chance to win up to twenty times the amount sent. Up to an equivalent of JPY 100,000 in prize money (in the form of LINE Pay Bonuses) is on offer, with the sender and recipient able to split the reward.


LINE Pay's money sending function allows users to send and receive funds while chatting with friends on the LINE app. Users who have a LINE Money account (those who have had their identity verified by linking their bank account to LINE Pay) can top up their LINE Pay balance via their bank account or at a convenience store, and then send money to their LINE friends. The service provides a cashless way for users to send and receive money 24/7 without fees, removing the hassle of counting cash and transferring funds to friends' bank accounts. It makes it simpler to split bills at dinner, collect money from each member of a group, and much more.


During Welcome Reiwa: 30 Billion Yen Giveaway campaign, LINE Pay Bonus was introduced as a new incentive and became one of two ways (the other being sending funds straight from a LINE Pay balance) users could send funds to their friends.


To further ramp up use of LINE Pay's two main features—mobile payments and mobile money transfers—the money transfer raffle held in August 2018 will make a comeback in this latest Ultimate 20x Sweepstakes campaign.


Users who send money to their LINE friends during the campaign—either with LINE Pay Bonus or with funds from their LINE Pay balance—will automatically enter the draw for a chance to win prize money (LINE Pay Bonus). Users will enter into the draw for either first, second, third, or fourth place prizes, depending on the amount sent. Prize money will be split evenly between the sender and recipient, with the amount being instantly added to their LINE Pay balances.


Users who send money to the same friend multiple times will be entered into the draw only once. Sending at least JPY 100 will enter a user into the draw for fourth prize (equivalent to JPY 2,000), while sending JPY 5,000 or more will enter them into the draw for first prize (equivalent to JPY 100,000).


Prizes (LINE Pay Bonus) and Participation Requirements

1st prize: LINE Pay Bonus worth JPY 100,000 (send JPY 5,000 or more)

2nd prize: LINE Pay Bonus worth JPY 20,000 (send JPY 1,000 or more)

3rd prize: LINE Pay Bonus worth JPY 10,000 (send JPY 500 or more)

4th prize: LINE Pay Bonus worth JPY 2,000 (send JPY 100 or more)


Under LINE's corporate mission of "Closing the Distance," LINE Pay Corporation closes the distance between people, money, and services by eliminating the existing pain points—time, effort, fees, and more—of circulating money. The company also aims to lead the mobile Fintech industry as society moves increasingly towards a cashless and walletless society, building a world in which all monetary transactions can be handled entirely through LINE.


LINE Pay Corporation Overview (as of April 2019)

Company name: LINE Pay Corporation

Head office: Sumitomo Fudosan Osaki Garden Tower 22F, 1-1-1 Nishishinagawa, Shinagawa-ku, Tokyo

Representative: Yongsu Ko, Representative Director and Chief Executive Officer

Capital: JPY 13.6 billion

Established: May 9, 2014

Primary business:

- Issuance, sales, and management of e-money, other electronic monetary value, and advance payment methods, provision of digital payment systems, and funds transfer

‐ LINE Official Account sales and operations

- Operation of LINE Kakeibo

- Service development

- Advertising agency


LINE Pay Corporation is a registered member of the following organization and has obtained the following registrations in association with the launch of its business:

- Issuers of Prepaid Payment Instruments for Third-Party Business (Registration number: Director of the Kanto Finance Bureau 00669, Registration date: October 1, 2014)

- Funds Transfer Service Providers (Registration number: Director of the Kanto Finance Bureau 00036, Registration date: October 1, 2014)

- Japan Payment Service Association (http://www.s-kessai.jp, Admission date: August 6, 2014)

- Electronic Payment Service Provider (Registration number: Director of the Kanto Finance Bureau [Electronic Payment Service Provider] No. 10, Registration date: December 20, 2018)