[Japan]LINE SHOPPING Exceeds 30 Million Listed Items

2018.01.22 Other Services

● The majority of users are between 25 and 34 years old, and over 70% of users are female

● Products listed from across all categories, including Yahoo! Shopping, Furunavi, .st, and more


TOKYO – January 22, 2018 – LINE Corporation, the operator of LINE SHOPPING – a service that provides users with a simple and fun shopping experience through the LINE messaging app – announced that the service has exceeded 30 million items listed. Together with this announcement, LINE has also released the user demographics for the six-month period from the June 15, 2017 service launch to December 15, 2017.


LINE SHOPPING is a comprehensive shopping service that allows users to easily search and browse products from the LINE app. In addition to merchandise covering fashion and other miscellaneous goods, over 30 million items are listed on the service, spanning categories such as sports, interior decorating, electronics, cosmetics, and more.


The service offers products from online stores of manufacturers, fashion brands, shopping malls, and many other types of stores, and users can collect different amounts of LINE Points with every purchase. Then, the Points can be converted to JPY at par to be spent with LINE Pay, or exchanged for points or products offered by other companies. *1

*1 Once users decide on their purchases, they are taken to the seller's website to make their payment. Each company sets its own LINE Point return rate for its products.


Since launching on June 15, 2017, users have praised the service for bringing added benefits and making shopping fun, all by simply making one's usual purchases through LINE SHOPPING and without needing to register. With the addition of stores such as Yahoo! Shopping, Furunavi, and .st, the number of products listed has increased to 30 million, approximately four times from when the service started. *2 What's more, LINE is continuously reinforcing its touchpoints with users through Point giveaway campaigns and linking the service to physical stores as a trial run. As a result, LINE SHOPPING has gained more than 14 million users and grown into an even more full-featured comprehensive shopping service.

*2 There were 7 million items listed at the June 15, 2017 service launch.


Making up 78% of users, the user-base is largely female. In addition to the younger demographic, 35% of the service's users are between 25 and 34, and 30% are between 35 and 44. As the number of users increase, the shops accessed by users (including those from fashion brands, shopping malls, and hometown tax portal sites) become even more diverse.


Going forward, LINE will continue to improve on individual campaigns to make shopping fun for users, and also plans to and considers strengthening connections with offline stores to provide value to users for an even more seamless and enjoyable shopping experience.


LINE SHOPPING has set a goal of JPY 100 billion gross merchandise value, and aims to actively add new stores, improve service features, and expand on its content, as well as to become an entry point for all manners of stores in the 2018 fiscal year.


Demographics for users registered on LINE SHOPPING (as of December 15, 2017)