Usage on the rise in Europe, Middle East, Africa, and South America
New version to be released in early October, bringing the “Beauty” function among others

Tokyo, Japan – September 26, 2013 – LINE Corporation, owner and operator of LINE, a free call and messaging app, announced that their official camera app, LINE camera, has reached an impressive 50 million downloads globally (iPhone and Android figures combined) as of September 25.

 
The LINE camera app allows customers to easily edit or decorate photos that they have taken or saved on their mobile device. They can then share these photos with their friends and groups on LINE, as well as a variety of other SNS networks.

With LINE camera, customers can not only decorate their photos with all of the popular LINE characters, but also a variety of other stamps available for use through the LINE camera Stamp Shop, which opened in April of this year. LINE camera offers over 5000 different stamps in total featuring a multitude of characters by famous illustrators, including Disney, Snoopy, and Hello Kitty characters. Customers can also download over 100 frames, 30 filters, and over 200 brushes. This camera app offers some of the most impressive decorative features available and lets customers around the world create their own original photos with ease.

This ease of use has captured a global appeal. Besides the countries with the largest amount of LINE users－Japan, Taiwan, Thailand, Spain, among others, LINE camera has also achieved surprising growth in Latvia, Uzbekistan, Turkey, Cameroon, and Guatemala, as well as in various other regions throughout Europe, the Middle East, and South America. In the 17 months since the inception of the service, the number of downloads reached 50 million on September 25, 2013, and has achieved the top ranking in the camera app categories of Google Play and the Apple Store in 55 different countries.

LINE camera aims to continually improve the customers’ experience by steadily introducing new features to the app, enriching global communication through photos as well as offering new options for communication over the LINE app. As part of this process, LINE will be introducing a new “Beauty” feature to the camera app, which lets customers make their pictures more aesthetically appealing.

[Reference]
New features to be introduced in the next version of Line camera
・Beauty Feature
This new feature allows you to make pictures of people more aesthetically pleasing. Photos can be adjusted automatically, or fine details such as skin tone and smoothness, face size, blemishes, and dark circles under eyes can all be adjusted individually. This feature is perfect for photos taken in spaces with insufficient lighting or self-portraits.

 

・Home
All of the functions found in LINE camera can be managed from this menu screen. With Home, customers can immediately move to each individual function, such as the camera, album view, paint, and Stamp Shop.