LINE Studio Launches ‘True Beauty’ Game, Based on Hit WEBTOON

2023.03.17 ALL

■Casual-gaming leader LINE Studio teams up with WEBTOON to bring the international hit to global gamers 

■Match-3 puzzle game based on the global WEBTOON sensation – with more than 6 billion views – brings excitement to casual gaming



SEONGNAM, South Korea – March 17, 2023 – LINE Studio, a developer of casual games for LINE, has launched the hit WEBTOON series “True Beauty” as a mobile game. Together with STUDIO LICO Corp., a subsidiary of Naver Webtoon, LINE Studio is offering “True Beauty” to users around the world in English, Japanese, Korean, Thai, Spanish and Chinese (traditional).




With more than 6 billion views since it debuted in 2018, “True Beauty” is an international phenomenon, featuring the story of a bullied young woman, Jugyeong, as she learns how to become popular and navigates a love triangle, in a story of self-esteem, love, and learning to accept yourself. 


The “True Beauty” game — which launched on March 14 — is a match-3 type of puzzle game, with users playing as the series’ main characters, Jugyeong, Suho and Seojun. Each character’s appearance transforms as the user progresses through the game, with customizable upgrades and designs. Users can compete with other players, collect outfits and special items, and engage in all sorts of special events. With LINE Studio’s know-how and experience in casual game development and one-of-a-kind style and vivid designs from original webtoon series, “True Beauty” is designed to create exciting and engaging puzzle gameplay. 


To celebrate the launch, LINE Studio is giving out a sticker item to all players who reach Diamond 1 League by April 11. In addition, pre-registered users can receive a limited-edition green school uniform, coins, skill cards and premium costume ticket. Details about the campaign can be found in a notice in the game app.  


LINE Studio develops and produces casual games with the global mobile platform LINE, bringing them to key markets like Taiwan, Thailand, and Hong Kong. LINE Studio has developed games such as LINE Rangers, LINE Bubble 2, and LINE Chef, which have been played by more than 100 million users around the world. 




■About LINE Studio

LINE Studio is a casual game developer that creates games enjoyed all around the world. LINE Studio’s LINE Rangers, LINE Chef, LINE Bubble, LINE Bubble2 and LINE Magic Coin are LINE’s most popular games, reaching the top rankings around the world, in such markets as Japan, Taiwan and Thailand. LINE Studio is constantly researching and developing games of various genres that are loved by gamers around the world.