LINE Racks Up Wins at Red Dot Design Award 2022 and Good Design Award

2022.11.16 ALL

■ Red Dot Award recognizes Safety Check, LINE Search, LINE Official Account Profile, LINE Design System, LINE Mobile Office and LINE Seed in Brands & Communication category

■ Good Design Award taps LINE Birthday and LINE NFT, in addition to LINE Safety Check, LINE Search, LINE Official Account Profile, LINE Design System, and LINE Seed


SEONGNAM, South Korea – November 16, 2022 – LINE Plus Corporation, the Korea-based subsidiary of LINE Corporation, announced today that it has won six Red Dot Design Awards and seven Good Design Awards, in the latest editions of the internationally renowned design competitions.




The following LINE features and services were recognized by both the Red Dot Award and Good Design Award: 


LINE Safety Check: A feature for LINE Messenger that allows users to register and efficiently check on each other's safety in the event of disaster. Recognized for its intuitive, easy-to-use design that consumes less data.

LINE Search: An integrated search service within LINE Messenger that provides basic portal search functions, voice search, in-chat room search, and sharing. It also connects with LINE’s family of services and provides customized designs for different types of search results. 

LINE Official Account Profile: A communication platform that allows companies or brands to deliver content and information to customers on LINE messenger. This award was for the feature’s design renewal, which was made to make it more intuitive and easier to use. 

LINE Design System: An integrated guideline for the components, interactions, and User Experience (UX) that make up the design of the LINE’s family services.

LINE Seed: A customized Gothic-style typeface for LINE designed to provide familiarity and increase readability.



In addition, the Red Dot Award recognized LINE Mobile Office, an office redesign done to optimize LINE workspaces for a new hybrid work environment, while the Good Design Award acknowledged LINE Birthday, a feature that helps users celebrate their birthday, and LINE NFT, an NFT marketplace in Japan. 


Since the early days of LINE, the company has emphasized the importance of excellence in design as part of creating a truly “WOW” service. Reflecting that approach, LINE has repeatedly been recognized by the leading international design awards, including the Red Dot Design Award, iF Design Award, and Good Design Award. 





■About LINE Plus Corporation

LINE Plus Corporation was established in March 2013 in South Korea as a subsidiary of LINE Corporation. It supports LINE’s global business development with programmers, designers, marketers, sales personnel and PR managers from around the world working together.