Set your favorite music video as your LINE profile background with ‘Profile MV’, launching today!

2020.11.12 LINE App

TOKYO – November 3, 2020 – LINE Corporation ("LINE") today announced the launch of “Profile MV” for the LINE app (, a new feature that lets users set a favorite official music video as the background of their LINE profile.


Your LINE profile is a place where you can express yourself with a personalized profile picture, background image, status message, BGM and more. Recently LINE expanded these decorative features* with the creation of the LINE profile page, which allows you to include your favorite stickers, a message, and an Avatar with using LINE’s Avatar feature,** allowing users to express themselves even more. Starting today, users can also set their favorite music video as their background with the Profile MV feature.


Profile MV is a new feature that you can choose your favorite music video from over 100,000 available on LINE MUSIC and set it as your profile background. Available music videos include popular music videos like those by Asia’s No. 1 girl band TWICE. When a music video is set as the profile background, a fixed 15 seconds of the video plays repeatedly, giving your profile a lively vibe.


To celebrate the launch, 15-second music video clips of each TWICE member are available on LINE MUSIC for the Profile MV feature. These video clips are must-see for all TWICE fans and available in two versions for their hit songs, “Fake & True” and “Fanfare”.


To use “Profile MV” feature, users must have the LINE MUSIC app (ver. 5.1.0) and LINE (ver.10.18.0 or upper) on their smartphones. If you subscribe to LINE MUSIC, you can change and set music video as much as you want in a month. However, those who don’t have a subscription can set one music video as their background each month.

* Decorative feature (JP only)
** Avatar feature
(JP only)

Please see here to check how to use the feature in more detail  (JP only)

Click here to see trending music videos on LINE MUSIC (Browser ver.)


With the mission of bringing people, information and services closer together, LINE provides communication and information services optimized for peoples everyday lives.


LINE MUSIC is a music streaming service in Japan with over 69 million songs, both Japanese and foreign, and has been downloaded over 37 million times. Users can share songs with friends on LINE, choose their favorite ringing tone when calling on LINE, and set BGM on their LINE profile. The BGM feature is loved by more than 12 million users. 

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