LINE Announces Message Stickers: Write Self-Introductions, Birthday Messages and More

2020.03.30 ALL

● Add custom messages to stickers and send to friends and family

● Stickers feature familiar faces from Hello Kitty, Snoopy, Usamaru, Toy Story, and more


TOKYO – March 30, 2020 – LINE Corporation ("LINE") today announces the release of Message Stickers for the LINE app—a brand-new type of sticker that lets users add personalized messages and create their own one-of-a-kind LINE stickers.




LINE first launched LINE Stickers in 2011 and has since continued to add more and more variations to the lineup, including Animated Stickers that feature moving characters, Sound Stickers that play voice or sound clips, Pop-Up stickers that fill up the entire screen, and Custom Stickers that lets users add their own names. Over 8.55 million sticker sets*1 have been purchased by users worldwide to date, with an average of 433 million stickers*2 sent over LINE every day.

*1 As of March 2020 

*2 As of April 2019


Message Stickers promotional video


About Message Stickers

With Message Stickers, users can write any message they want in the preset caption space and create their own unique LINE stickers. The first batch of Message Stickers to go on sale will feature popular characters from franchises such as Hello Kitty, Snoopy, Usamaru, Toy Story, Doraemon, BT21, and more.

Note: Creators can now also submit their Message Stickers on LINE Creators Market for review.


In addition to names and standard greetings, users can now have fun writing longer messages and coming up with phrases for different stickers. This makes them a great card substitute when sending congratulations to someone on their anniversary or wishing them a happy birthday, while students could also use them to introduce themselves to new classmates in LINE group chats. Users are free to use the stickers as they are or edit messages for individual stickers as many times as they like.


Available Message Stickers (viewable only through the smartphone version of the LINE app):



Creation Guidelines – Message Stickers


Message Stickers Overview

Launch date: March 30, 2020

Price: JPY 250 (incl. tax) or 100 Coins for one set (24 stickers)

Available from: LINE Sticker Shop on the LINE app



A look back at the history of LINE Stickers

October 2011 Released LINE Stickers

April 2012 Launched LINE Sticker Shop

March 2013 Launched LINE STORE

May 2014 Launched LINE Creators Market

June 2014 Released Animated Stickers

January 2015 Released Sound Stickers

June 2016 Released Pop-Up Stickers

November 2017 Released Music Stickers

December 2018 Released Big Stickers

April 2019 Released Custom Stickers

July 2019 Launched LINE Stickers Premium

March 2020 Released Message Stickers