[Japan] LINE TRAVEL jp Launches New Service Odekake NOW

2019.06.27 Other Services

● Users can search and pre-book nearby restaurants and activities based on their current location

● One-stop travel planning with LINE in partnership with OZmall, Walker Plus, and other partners


TOKYO – June 27, 2019 – LINE Corporation (“LINE”) announces the launch of Odekake NOW today, a new travel information and pre-booking service for nearby eateries, events, activities, and more based on the user’s current location. The service is available on LINE TRAVEL jp (LINE version), which is one of Japan’s largest comprehensive travel information media outlets operated jointly by LINE and Venture Republic Inc.


One of Japan’s leading comprehensive travel information media outlets, LINE TRAVEL jp (LINE version) enables users to search for hotels, airfares and tours in Japan and other countries and compare the lowest prices. It can be accessed directly from the LINE app, and users can earn LINE Points when they make bookings via the service at travel sites for hotels, airfares or other services based on the amount of their purchase, enabling them not only to compare and find the lowest prices but also to enjoy additional advantages in their travel. Accumulated points can be exchanged for LINE Pay where 1 Point can be used as 1 yen, as well as for points and products of other companies.*1

*1 The name of the service, which was launched as “LINE Travel” in June 2018, changed to “LINE Travel jp” in September.


In the year since the service was launched, LINE TRAVEL jp’s Official Account already has more than 17 million friends.*2 Trade volume, which is up 456%, is also steadily increasing.*3 In addition, an industry-first campaign combining price comparisons and LINE Point rewards increased conversions among participating partners by eight times, illustrating the unique travel booking experience that only LINE can provide.

*2 Number of friends as of June 2019

*3 Q4 2018 to Q1 2019


Available from today, Odekake NOW is a travel information service that allows users to easily look up nearby restaurants, events, and activities, or plan their visit and book in advance. The service has also partnered with OZmall, Ikyu.com Restaurant, Asoview, and many more food and activity booking websites to offer users an easy way to rearrange their plans should the weather take a turn for the worse, or travel plans need to be changed. 


Also starting from today and running until August 31, a point back campaign will give users 200 LINE Points back when they use Odekake NOW to book a restaurant, or 100 LINE Points for an activity. 



Odekake NOW


In future, LINE plans to provide local weather forecasts on Odekake NOW and partner with major recreational facilities to expand the content offered. The company will also develop the service into a more personalized one that shows tailored content based on a user’s browsing history, which makes it even easier for every user to put together their own individual travel plan.

Collaboration will also be strengthened with LINE Travel jp to make the Odekake NOW into a travel service that delivers a seamless experience before, during, and after a trip. 


Main features of Odekake NOW

Easy search and booking from within the LINE app

No separate app is required to start using Odekake NOW. Users can readily access the service through the LINE app, either by adding the LINE Travel jp Official Account, or from the LINE Travel jp website. 

Odekake NOW: https://odekake-now.travel.co.jp/line://ch/1582912859 (Japanese only)

Easy search and reservations for nearby restaurants, events, and activities

In partnership with restaurant booking websites OZmall, Ikyu.com Restaurant, activity booking website Asoview, and event information website Walker Plus, the Odekake NOW service provides an all-in-one spot for users to search and make reservations for either nearby tourist attractions, restaurants, events, and activities, or ones they are planning to try.


Users receive LINE Points back when booking a restaurant or activity through Odekake NOW

From now until August 31, users who make a reservation for a restaurant through Odekake NOW will receive 200 LINE Points back, while an activity reservation will reward 100 Points back.

*More information can be found on the Odekake NOW website. 

https://odekake-now.travel.co.jp/line://ch/1582912859 (Japanese only)