[Japan] LINE Pay to Partner with JapanTaxi

2018.11.27 LINE Pay

● Use LINE Pay in nationwide taxis equipped with JapanTaxi tablets starting December 10

● Special rebate promotion for users to receive up to JPY 500 until end of 2018


* Available from Tuesday, December 11 for some Nihon Kotsu vehicles. 


TOKYO – November 27, 2018 – LINE Pay Corporation announces its partnership with JapanTaxi Co., Ltd. ("JapanTaxi") in regards to the use of LINE Pay (http://line.me/pay), a mobile money transfer and payment service available through the LINE messaging app.

Starting December 10, users can pay taxi fares with LINE Pay in vehicles equipped with JapanTaxi's advertisement/payment tablet devices.


In realizing cashless payments in taxi vehicles, JapanTaxi, operator of JapanTaxi app that dispatches 70,000 cars nationwide, developed an advertisement tablet and a tablet with extended payment features. Both tablets support a variety of digital payment methods in addition to serving as an advertisement terminal. 

These tablets are introduced in taxis in Hokkaido, Tokyo, Saitama, Kanagawa, Kyoto, Osaka and Fukuoka prefectures, while in Tokyo, a total of 5,500 Nihon Kotsu and Teito Taxi vehicles are equipped with these tablets. 

JapanTaxi strives to reach 50,000 vehicles by 2020, where one in four taxis would be offering this service.


With LINE Pay joining hands with JapanTaxi, payment options on the JapanTaxi tablet will include LINE Pay, allowing customers to pay fares seamlessly with their smartphones, eliminating the need to take out their wallets.    

From the LINE app, simply tap on the Wallet tab and tap Pay with My Code to display the QR/barcode. Scan the QR/barcode with the camera on the tablet device to complete the payment process.


LINE users can instantly register for LINE Pay from within the LINE app and start to use the service by agreeing to the LINE Pay Terms and Conditions of Use. After registering and adding funds (from a bank account, at a convenience store, or by other means) to their account balance, users simply need to use their smartphone to start making payments. 

In addition to paying taxi fares with LINE Pay, users can connect LINE Pay to their bank account to send money to their LINE friends in the chat screen. This makes it simple and seamless to split the fare when sharing rides with multiple passengers.


LINE Pay achieved its goal to have smartphone payments accepted at one million payment locations in Japan within 2018. It continues to rapidly increase locations, including retailers and transportation among others, in its pursuit to play a significant role as payment infrastructure.


A special rebate promotion is also being offered to commemorate this partnership to support customers taking taxis more often during the busy year-end season.


LINE Pay x JapanTaxi Campaign Overview:

Campaign period: December 10 to December 31, 2018

Campaign rules: Receive up to JPY 500 by paying taxi fares with LINE Pay My Code 

・Transaction amount below JPY 2,500・・・ 20% of transaction amount credited to LINE Pay account

・Transaction amount of JPY 2,500 and above ・・・JPY 500 credited to LINE Pay account

・Valid for taxi companies in Hokkaido, Tokyo, Saitama, Kanagawa, Kyoto, Osaka, and Fukuoka Prefectures  https://japantaxi.jp/wallet/

・Money-back reward is limited to once per user


LINE Pay closes the distance between people, money, and services by eliminating existing pain-points – time, effort, fees, and more – of circulating money. The company also aims to lead the mobile FinTech industry as the world moves increasingly towards a cashless and walletless society.


How to pay with LINE Pay on JapanTaxi tablets

1) Launch your LINE smartphone app and tap the Wallet tab (wallet icon) 

2) Tap Pay with My Code and enter your passcode (PIN) to display QR/barcode

3) Tap Pay on the JapanTaxi tablet 

4) When camera is ready, scan the QR/barcode displayed on your smartphone screen

5) Payment complete (a confirmation message will be sent to your LINE app)


JapanTaxi Overview

Company name: JapanTaxi Co.,Ltd.

Head office: Kioicho Bldg 1F, 3-12 Kioicho, Chiyoda-ku, Tokyo

Representative: Ichiro Kawanabe, Representative Director and President

Capital: JPY 12.91 billion (includes capital reserves; as of September, 2018)

Established: August 1977

Business: Information technology service 


LINE Pay Corporation Overview (as of May 11, 2018)

Company name: LINE Pay Corporation

Head office: JR Shinjuku Miraina Tower 23F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Representative: Yongsu Ko, Representative Director and Chief Executive Officer

Capital: JPY 3.6 billion

Established: May 9, 2014

Primary business:

- Issuance, sales, and management of e-money, other electronic monetary value, and advance payment methods, provision of digital payment systems, and funds transfer

- Sales and operation of LINE@

- Operation of LINE Kakeibo

- Service development

- Advertising agency


LINE Pay Corporation is a registered member of the following organization and has obtained the following registrations in association with the launch of its business:

- Issuers of Prepaid Payment Instruments for Third-Party Business 

(Registration number: the Director of the Kanto Finance Bureau 00669, Registration date: October 1, 2014)

- Funds Transfer Service Providers 

(Registration number: the Director of the Kanto Finance Bureau General 00036, Registration date: October 1, 2014)

- Japan Payment Service Association (http://www.s-kessai.jp, Admission date: August 6, 2014)