[Thailand]LINE Launches "LINE TAXI," a Taxi Calling Service in Bangkok

2018.04.02 ALL

● Service to initially launch in Bangkok, made possible through business alliance with Bangkok Taxi Co-operative Network

● Gives riders easy access to safe taxis, with the entire transaction (from calling to payment) carried out over the app


TOKYO – April 2, 2018 – LINE Corporation announces that is has launched "LINE TAXI," a taxi calling service, in Bangkok on April 2, 2018.


LINE announced in July 2017 that LINE Company (Thailand) Co., Ltd. (LINE's corporate entity in Thailand) had entered into a business alliance with Bangkok Taxi Co-operative Network, a group with over 60,000 legal taxi drivers in Thailand, in preparation for the launch of LINE TAXI. Today marks the official launch of the LINE TAXI service, which can be found within the LINE MAN* app, LINE's on-demand assistant available to serve users' needs 24/7.

* "LINE MAN" is an on-demand assistant app available in Thailand. In addition to calling taxis, LINE MAN also offers food delivery, convenience store shopping, and parcel and mail delivery services. For more information, see the press release announcing the launch of the service. (https://linecorp.com/ja/pr/news/ja/2016/1357; Japanese only)




Calling a taxi is simple: upon selecting LINE TAXI from the LINE MAN app and entering their pickup and drop-off locations, users search for the closest taxi and are then shown the name and face of the driver, the taxi number, and the current location of the taxi. Riders can also share their taxi information and route with their family and friends over the LINE messaging app. Further, thanks to being linked to the mobile payment service Rabbit LINE Pay, riders can enjoy a smooth, cashless experience by using the Rabbit LINE Pay QR code to make their payment. (Cash payments are also available.) The service has launched in Bangkok, with further plans to expand support to other areas going forward.




Comment from Ariya Banomyong (Managing Director of LINE Thailand):

LINE TAXI is a taxi calling service that exclusively uses legal taxi drivers. In addition to making the daily lives of our Thai users all the more convenient, LINE TAXI will also provide travelers with easy access to safe taxis. For the over 100,000 taxi drivers in Thailand, this will also make it easier for them to work, and to provide even greater service.

LINE TAXI will utilize LINE's IT technologies to reinforce offline services in Thailand, and will continue to work diligently to improve the service in order make LINE TAXI into a service that will play an essential role in contributing to the growth of the Thai transportation industry.