[Japan]LINE SHOPPING Exceeds 10 Million MAU

2018.03.27 O2O Services


● Major Japanese e-commerce websites such as ZOZOTOWN as well as popular brands flocking to enlist as merchants


● Users can use collected Points instantly with LINE Pay without any additional processing


TOKYO – March 26, 2018 – LINE Corporation, the operator of LINE SHOPPING—a service that lets users shop for great deals through the LINE messaging app—has announced that the service has exceeded 10 million monthly active users (MAU), and that many new merchants have been added including fashion portal operator “ZOZOTOWN”, the shopping channel “Shop Channel”, and cosmetics portal operator “Orbis.”

LINE SHOPPING is a service accessible from the LINE app that lets users shop for great deals on over 30 million items spanning categories from fashion and miscellaneous goods to sports, interior decorating, home electronics, cosmetics, and more. Users can easily search for and browse through products from a wide variety of merchants ranging from online stores of manufacturers and fashion brands to popular shopping malls, and receive up to 20% of the purchase price back in LINE Points just by making their purchase through LINE SHOPPING. *1


*1 Once users decide on their purchases, they are taken to the merchant's website to make their payment. 


In addition to exchanging for reward points or gifts offered by each merchant, users can immediately convert their LINE Points to Japanese Yen at par and spend it with LINE Pay. This enables users to make great use of their Points collected through LINE SHOPPING, as LINE Pay is accepted as a payment option at ZOZOTOWN, FOREVER21, and other online stores, in restaurants and other physical establishments, and even to settle electricity and other utility bills.


 In January 2018, the number of LINE SHOPPING members topped 17 million *2. This was a result of increasing the number of listed products to 30 million, enriching the content in ways such as enabling users to search for products within the LINE NEWS tab, and making other improvements to the service’s features.


*2: The number of users who have agreed to the LINE SHOPPING Terms and Conditions of Use (current as of March 9, 2018)


 Further, the number of MAU has now exceeded 10 million *3, and a wide range of shops and brands are joining LINE SHOPPING including the online auction site “Yahuoku (Yahoo! Auctions),” the shopping site “Shop Channel,” fashion portal operator “ZOZOTOWN,” and cosmetics portal operator “Orbis.” *4


*3: MAU in January 2018  *4: Between January and March 1, 2018


Additionally, to celebrate more than 20 million users having friended LINE SHOPPING’s LINE Official Account, a special LINE Point giveaway campaign worth JPY 20 million has been taking place since March 21. *5


*5: Data as of March 20, 2018


[Campaign Overview]


Title: LINE SHOPPING 20M Point Giveaway Campaign


Overview: Users who make a purchase of JPY 5,000 (excluding tax) or more from a participating merchant are entered in a draw for a chance to win LINE Points worth JPY 20 million in total. Instructions on how to enter and other details can be found at the following URL.


URL: https://ec.line.me/R/exhibition/42775  (Japanese only)


Period: From midnight on March 21 to 11:59 pm on March 31, 2018 (GMT+9)


Going forward, LINE SHOPPING will strive to provide users with a shopping experience that is even more seamless by strengthening connections with not only online stores, but offline too.


Further, LINE SHOPPING will continue to make proactive efforts to enlist more merchants, improve its features, and enrich its content in hopes of becoming the “entrance” to all shops.