[Japan]"LINE LIVE 2017: By the Numbers" With Summaries on User Behavior and Other Data Published to Commemorate the Service's Second Anniversary

2017.12.27 All

Total broadcast time including broadcasts by general users increased by 19-fold year-on-year

Communication through live streams becoming more active with 9x more hearts and 6x more comments sent

 

TOKYO – December 27, 2017 – To mark the second anniversary of the launch of its live streaming service "LINE LIVE," LINE Corporation has released "LINE LIVE 2017: By the Numbers" — a report that summarizes how viewers and broadcasters use the service.

 

LINE LIVE is a live streaming service that allows anyone with a LINE or Twitter account to stream live video with ease. While streamers can use LIVE stickers to manipulate their faces while they are broadcasting, viewers can show their support for streamers by sending them comments, hearts, gifts, and more.

 

After the service was launched on December 10, 2015 under the concept "LIVE is Real," the feature to host live streams was opened up to the public in August 2016, enabling general users to interact with each other as streamers and viewers. In addition to amateur streamers, there are also official channels featuring streams by celebrities and artists -- another favorite on the service among users of all ages.

 

In 2017, users live streamed for a combined total of 7,008,964,936 seconds (approximately 222 years, 92 days, 6 hours, 42 minutes, and 16 seconds),*1 around a 19-fold increase year-on-year. Of these broadcasts, 6,869,301,858 seconds (approximately 217 years, 300 days, 19 hours, 24 minutes, and 18 seconds) were by general users, indicating that more and more general users are live streaming.

*1: Data was collected between December 10, 2016 and November 30, 2017, and does not include 24-hour broadcasts; one year was calculated as 365 days.

 

24,126,651,933 hearts (Likes) and more than 278,750,000 comments were sent to streamers over LINE LIVE in 2017 — approximately 9x and 6x more than the previous year respectively. This increase indicates that many users are not just streaming and viewing, but are becoming more active in communicating over LINE LIVE than they were the previous year.

 

On December 21, 2017, "LINE LIVE OF THE YEAR 2017" was held to award live streamers – officially known as "LINE LIVERS" – who had most actively streamed and communicated with their fans. A comprehensive judgment was made based on the audience size, number of hearts (Likes), comments, shares, and content of each live stream of 2017, and a selected number of the best streamers were awarded in four categories: Promotion, Artist, Talent, and LINE LIVER.

 

"LINE LIVE OF THE YEAR 2017" page (available only in Japanese)

http://official-blog.line.me/ja/archives/73678271.html

LINE LIVE aspires to become a new hub in the smartphone era that connects people, information, and content through live streams as it continues to generate exciting live-viewing experiences for its audience to enjoy together in real-time.

 

[Summary of LINE LIVE 2017: By the Numbers]

Users are live-streaming every day: Total broadcast time increased by approximately 19-fold

Users live streamed for a combined total of 7,008,964,936 seconds (approximately 222 years, 92 days, 6 hours, 42 minutes, and 16 seconds), around a 19-fold increase year-on-year. The total viewing time has also increased year-on-year to 135,496,749,240 seconds (approximately 4,296 years, 209 days, 9 hours, and 54 minutes), illustrating how live streams captured the attention of viewers.

 

User engagement is increasing: Hearts (Likes) and comments increased more than six-fold

24,126,651,933 hearts and more than 278,750,000 comments were sent to streamers over LINE LIVE in 2017, approximately 9x and 6x more than the previous year respectively. This increase indicates that many users are not just streaming and viewing, but are more active in communicating over LINE LIVE than they were the previous year.

Live streams and live views reach their peak right before bed time

A closer look at the correlation between live streaming times and live viewing times indicates that they both begin to increase from 7:00 am, and reach their peak between 9:00 pm and 10:00 pm. This data implies that many users prefer to casually broadcast or watch live streams when they have a bit of time to spare, such as when they unwind at the end of the night before going to bed.

 

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