■ LINE BLOG receives over 200 million page views per month
■ Advertisers now have access to this diverse blog-reader demographic
TOKYO – November 7, 2017 – The LINE Ads Platform, the performance-based ad platform operated by LINE Corporation for its services, is now delivering ads to LINE BLOG.
The LINE Ads Platform went into full-scale operations in June 2016 when it started distributing ads on LINE Timeline and LINE NEWS.
Since its launch, the platform has been used by approximately 3,000 businesses and brands (as of the end of September 2017) and in October 2017 LINE Manga was added as an ad space.
LINE Ads Platform started delivering ads to LINE BLOG in order to enhance the marketing activities of businesses.
(Ads will not be distributed to the LINE BLOG app, pages for certain smartphones, or when viewed on a PC at service launch; specifications are as of the time of release and subject to change.)
Ads now delivered to LINE BLOG – boasting over 200 million page views per month
LINE BLOG is a blogging service provided by LINE to serve as a tool for disseminating information and communicating with fans. In addition to being used by artists, personalities, and other celebrities, general users also use LINE BLOG as a communication tool for disseminating information and communicating with fans. The service is continuing to grow as a large-scale media format, boasting over 200 million page views per month (as of May 2017), and is highly praised for its interactive communication possibilities, such as by linking a blog together with a LINE Official Account to enable sending messages through LINE and automatically updating the Official Account's Timeline with a post whenever the blog is updated.
Example of Advertisements
LINE BLOG is used by many artists, personalities, and other celebrities, leading to a wide reader demographic, spanning all age groups and giving advertisers access to a variety of demographics when they publish ads.
LINE is devoted to developing new and innovative methods to provide additional value for both users and businesses alike, as well as facilitate new ways for the two groups to communicate with each other more effectively.
For more information about the LINE Ads Platform, please contact: firstname.lastname@example.org
・ LINE Ads Platform Official Website: http://lap.linemk.com (Japanese only)
・ LINE Ads Platform Official Blog: http://lap-blog.line.me/ja/ (Japanese only)
What is the LINE Ads Platform?
The LINE Ads Platform is a performance-based ad platform for services related to the LINE chat app operated by LINE Corporation. The service went into full-scale operation in June 2016 when it started distributing ads to the LINE Timeline and LINE NEWS. Since its launch, it has been used by approximately 3,000 businesses and brands (as of the end of September 2017) and LINE Manga was added as an ad space in October 2017.
Advertisers use a special admin panel to set the details (including budget, time period, user attributes, and creatives) and make bids, and the LINE Ads Platform system chooses an ad and shows it to users. By switching to a performance-based ad system, many more businesses are now able to post ads, which they were previously unable to due to limitations on the numbers of slots, or for budgetary reasons. Further, since advertisers can monitor their ad displays, their effects, and other details as they operate their ads, they can conduct promotions with limited budgets and distribute ads to fit sales prospects, goal achievement rates, and more.