LINE FRIENDS Store Opens in New York’s Times Square

2017.08.02 LINE

• Provides a famous location for people to enjoy LINE FRIENDS characters

• Store offers character-themed spaces, including a Brown Room and Choco Room 

• Special "New York Edition" products available only at this location


TOKYO – August 2, 2017 – The newest LINE FRIENDS store, offering official LINE character products, opened for business in New York City’s Times Square on August 1 (New York time).



LINE FRIENDS stores offer a wide range of LINE FRIENDS character merchandise, featuring Brown, Cony, and more. With 33 locations around the world, the LINE FRIENDS stores are full of official LINE character products – such as stationary, stuffed animals, and dishes – made in collaboration with well-known local and international brands, as well as region-specific refreshments unique to each location.


With the opening of this new LINE FRIENDS Store, LINE has established a flagship store in America right in New York's Times Square, a major attraction for tourists from all over the world and a center of cultural trends.


This flagship store is not simply intended to be a place where guests can learn about LINE's characters through the products; but, rather, it has been designed to provide an entertaining atmosphere for all its visitors. Along with a Mega Brown – the massive Brown statue that highlights our stores around the world – there is a Brown Room, Choco Room, and many other character-themed spaces where guests can take in the LINE characters' personalities, as well as other exciting, hands-on ways for engaging with the characters.


The New York City store also boasts 26 products available only at this location, in addition to the nearly 440 regular character-themed and collaboration products from our other LINE FRIENDS stores.


Along with the exciting opening of this new LINE FRIENDS Store location in New York City, LINE will continue to engage with its users and other fans around the world through its LINE characters. For more information, check out the LINE FRIENDS website:


Store Information

Store name: LINE FRIENDS Store in New York

Location: 1515 Broadway, at 44th Street, New York City, NY 10010

Floor space: 430m2