2017.07.03 LINE Games
• Total sales exceed USD1 billion
• A by-the-numbers look at the smash hit game
TOKYO – July 3, 2017 – LINE: Disney Tsum Tsum, the puzzle game for iOS and Android devices from LINE Corporation, has surpassed two major milestones – on April 29, it reached 70 million downloads worldwide, and on April 11 achieved USD1 billion in cumulative sales.
The casual, free-to-play puzzle game, based on Disney’s popular line of Tsum Tsum plush characters originating from the Disney Store Japan, was launched in Japan on January 29, 2014. An English version was released on July 1, 2014 in 154 countries and regions, including the United States. Through multiple television commercial campaigns, global promotions in conjunction with new Disney, Disney•Pixar and Star Wars movie releases, and other marketing efforts, the user base for LINE: Disney Tsum Tsum has steadily increased since its release.
Tsum Tsum by the numbers
Since the launch of the game, 137 Tsum Tsum have appeared in the game (as of May 31, 2017), from well-known Disney mainstays Mickey Mouse and Princesses to characters from their new films such as Jedi Luke and Darth Vader from "Star Wars," appealing to a wide range of users. The game will surely keep its fans entertained as it continues to introduce more characters in the future.
Throughout the game, players collect Disney, Disney•Pixar and Star Wars Tsum Tsum. Each collectable character can be leveled up over time and has a special ability that provides in-game help. The most popular character for leveling up is Cinderella – Tsum Tsum with a clear skill that allows players to connect long chains of different Tsum Tsum and clear them as many times as they can within the time limit. Beast (from Beauty and the Beast) was the second most-popular and Maleficent Dragon (Sleeping Beauty) was ranked third.
3rd: Maleficent Dragon
6th: Jedi Luke
9th: Birthday Anna
From the service launch to May 31, 2017, LINE: Disney Tsum Tsum was played 165.4 billion times worldwide, with nearly 2.5 billion Tsum Tsum acquired through Happiness Boxes and Premium Boxes.
In the course of all that gameplay, nearly 61.8 trillion Tsum Tsum have been cleared. How many is that? If you assume the average Tsum Tsum is 7mm across (the size when played on a 4.7-inch smartphone), then 61.8 trillion Tsum Tsum would form a line 432 million kilometers long – the distance from Earth to Mars and back.
Under its corporate mission “Closing the Distance,” LINE Corporation will continue to develop a variety of engaging and innovative content in collaboration with global content partners through LINE Games and its other services, to bring users even closer together.
About LINE: Disney Tsum Tsum
LINE: Disney Tsum Tsum is a casual puzzle game that features the popular “Tsum Tsum” series of stuffed toys designed after popular Disney characters. The simple and enjoyable gameplay concept of connecting three or more “Tsum Tsum” to gain points, as well as the game’s use of charming and adorable Disney characters, has appealed to a wide range of users. The game launched in Japan on January 29, 2014, followed by an English version in 154 countries and regions around the world on July 1, 2014. As of April 29, 2017, LINE: Disney Tsum Tsum has been downloaded more than 70 million times worldwide.
Name: LINE: Disney Tsum Tsum
Supported devices: Android, iPhone
Supported languages: English, Chinese (traditional), Japanese, Korean, Spanish, Thai
Supported regions: Global (except China)
Service began: January 29, 2014 (Japanese) and July 1, 2014 (English)
Cost: Free-to-play (offers in-app purchases)
Developer: NHN PlayArt Corporation
Operator: LINE Corporation
Copyright: ©Disney ©Disney/Pixar © 2017 & ™ Lucasfilm Ltd.
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All information is true and accurate at the time of publication, and subject to change without notice.