LINE and Toyota Sign MOU for Business Alliance

2017.06.15 Corporate

Exploring collaborative business opportunities for connected car services using LINE’s Clova and Toyota-supported SDL


TOKYO – June 15, 2017 – LINE Corporation and Toyota Motor Corporation have signed a Memorandum of Understanding (MOU) to explore the business opportunities in utilizing LINE’s cloud AI platform Clova and the Smart Device Link (SDL), a technology standard that connects automobiles with smartphone and tablet apps.



Clova is being developed by LINE, one of Asia’s leading messaging apps and communications services. This new AI platform represents a significant step forward in digital assistants, as part of LINE’s continuing pursuit of a “post-smartphone, post-display, and post-touch” world. (For more information about Clova, please see the following press release: ). 


SDL is an open-source standard promoted by Toyota that connects smartphone apps together with automobiles. Users can operate apps within the vehicle through voice-recognition functionality and the automobile’s control panels. By using SDL, automobile companies will be able to provide smartphone apps that combine with the unique characteristics of their in-vehicle systems and interfaces to make for an even safer and more enjoyable driving experience.


Through this business alliance, LINE and Toyota will explore opportunities for linking LINE’s Clova with SDL, to make a new connected car service utilizing in-vehicle voice assistant technologies, with the goal of commercializing this service by 2018.