Selfie App B612 Tops 300 Million Downloads Worldwide

2017.02.02 LINE App

• Over 100 million monthly active users

• Usage rising rapidly across Asia, including in China, Indonesia, and Vietnam, as well as around Latin America

• Augmented Reality filters prove especially popular


TOKYO – February 2, 2017 – B612, a free selfie camera app from LINE Corporation, continues to surge in popularity around the world, now topping 300 million downloads. That milestone was passed on Jan. 29, just 2 years and 5 months after the release of the app, making it the most popular product LINE has rolled out yet.   

/stf/linecorp/en/pr/B612_3.pngB612, available on iPhone, Android, and Windows Phone platforms, is a dedicated selfie camera app which allows users to customize their photos with a wide variety of filters and effects. It offers more than 350 animated filters that produce a variety of effects triggered by facial movements, color filters that allow users to adjust color and brightness with a single flick, a collage function, and other selfie-optimized features.


The B612 app was launched on Aug. 13, 2014 and quickly found a wide audience. It reached 100 million downloads by October 2015, and accelerated to record 200 million by August 2016, and 300 million downloads as of Jan. 29. The app also passed 100 million monthly active users (MAU) in January 2017. 


That popularity has come from around the world, with significant growth seen in Japan and China, Indonesia, Vietnam, and other Asian countries, as well as in Latin American countries such as Brazil and Mexico. 


Since the launch of B612, developers have constantly looked to enhance and innovate the app, adding new features and improving usability. One major new feature, the Augmented Reality (AR) filter, debuted in December 2016. With AR filters, the direction and angle of the user’s phone is recognized by the internal gyro sensor to integrate fun and fantastical elements with real-world objects and landscapes when viewed through the camera screen. 


That innovation and creativity has earned B612 signficant industry recognition, including a Red Dot "Best of the Best" award in 2015 in the Communication Design category. Additionally, the app has taken the No. 1 spot in Google Play’s photography category in 34 countries, and in Apple’s App Store photography category in 41 countries. 


B612 is not just for sharing selfies and scenery shots — it provides users a rich, camera-based communication experience and an opportunity for a little more fun every day. 


B612’s Major Features

Easily edit pictures with a diverse array of filters (can use many filters simultaneously)

Augmented Reality (AR) filters

Using the smartphone’s gyro sensor for angle and direction recognition, the world around you fills with starry skies, winter scenery, hanging lanterns, shooting stars and other fantastical sights when viewed through your phone screen. 


Animated filters

Facial recognition filters that accurately capture facial movements to trigger a variety of effects. Enjoy selfies with more than 350 filters, including animal themes, fashion, and other miscellaneous filters.


Color filters

Includes approximately one hundred filters, including whites and pinks, retro-styled sepia and monochrome tones. Change filters with a single flick of your finger, then easily adjust the color processing and other settings.


Combine filters for even more striking pictures

The collage feature – which allows users to combine several pictures, auto-blurring, shade effects and other features – can be used in conjuction with various filters.


Create simple videos while chatting with friends using the ‘Play’ feature

Create a simple multipanel video comic strip by combining “selfies” and “messages.”


/stf/linecorp/en/pr/B612_11.PNGB612 Specifications

Supported devices: Android, iPhone, Windows Phone

Supported languages: English, Chinese (Simplified and Traditional), French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Spanish, Thai, Turkish, and Vietnamese

Supported regions: Global

Service began: August 13, 2014 (iPhone), October 9, 2014 (Android), July 23, 2015 (Windows Phone)

Cost: Free

Operator: LINE Corporation

Download links:

App Store:

Google Play:

Windows Phone: