Expanding User Base in Thailand, Indonesia and other Asian Countries

 

Tokyo, Japan – September 1, 2016 – B612, a free selfie camera app from LINE Corporation available on iPhone, Android, and Windows Phone platforms, topped 200 million downloads worldwide on August 13, 2016. The app achieved this milestone in a mere 24 months since its launch in August 2014.

 

B612 is a dedicated selfie camera app which allows users to customize their photos with a wide variety of filters and effects. It hosts an assortment of selfie-optimized features, including the automatic activation of the front-facing camera upon start-up, as well as the ability to easily switch between around one hundred types of filters simply by swiping the screen. 

 

B612 launched in August of 2014, just in time to catch the growing wave of "selfie culture” that has since spread worldwide. The app rapidly expanded its user base in Asia, Latin America, Eastern Europe and other regions quickly after launch, and subsequently reflected insights gained from user tests to add new features—such as random filter and collage functions—that make impromptu selfie sessions with friends and family even more lively and fun. B612 continues to contribute to the growth of selfie culture even now, with its remarkable recent growth in Thailand, Indonesia and other Asian countries, and users in Japan now uploading not only still photos but also short selfie videos to their social media accounts. 

 

B612 is continually adding new filters and selfie-optimized features in order to liven up meet-ups and get-togethers and provide the best selfie experience for users.

 

 

B612 Overview

Supported devices: Android, iPhone, Windows Phone

Supported languages: English, Chinese (Simplified and Traditional), French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Spanish, Thai, Turkish, and Vietnamese

Supported regions: Global

Service began: October 9, 2014 (Android), August 13, 2014 (iPhone), July 23, 2015 (Windows Phone)

Cost: Free

Operator: LINE Corporation

Download links:

App Store https://itunes.apple.com/en/app/b612-selfie-with-the-heart/id904209370  

Google Play https://play.google.com/store/apps/details?id=com.linecorp.b612.android 

Windows Phone https://www.microsoft.com/store/apps/b612/9nblggh3tlln

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