LINE Pay to Issue Prepaid "LINE Pay Card" Accepted at 30 Million JCB Affiliates Worldwide

2016.03.24 LINE Pay

"LINE Points" Reward Program for LINE Platform Also Launched

2% Rebate Offered on LINE Pay Card Purchases


Tokyo, Japan – March 24, 2016 – LINE Corporation announced an expansion of its LINE Pay services, providing an easy cashless method of completing transactions. The new services include LINE Pay Card, a prepaid card allowing conventional purchases at the register, and LINE Points, a point system that rewards users for using various LINE services.

LINE aims to reduce the inconveniences of cash transactions through accessible, free service, in hopes of closing the distance between sellers and customers. LINE hopes to become a leader in the FinTech industry as the world moves increasingly towards cashless modes of sale.


The following services were announced at "LINE Conference Tokyo 2016."


1.Expansion of Mobile Money Transfer and Payment Service LINE Pay Through New Deposit and Payment 

LINE Pay Corporation, subsidiary of LINE Corporation, allows customers to send and receive money with other LINE users, and offers simple alternatives for making purchases and payments at affiliated vendors and stores. LINE Pay will continue to enhance the convenience of its “smartphone wallet” service for LINE's 68 million users, with more deposit and payment methods, as well as more participating locations.


Adding Money to LINE Pay: Expanded Bank Partnerships

In addition to five major metropolitan banks, LINE Pay is expanding its partnerships with regional banks across Japan as well as with direct banks, aiming to build an environment where users can easily add money to their card anywhere for free.


(Currently Partnered Banks)

 BTMU, Mizuho, Resona, SMBC, Saitama Resona


(Future Partnerships)

 Bank of Yokohama (starting April 1, 2016), Hyakugo Bank, Iyo Bank, Juroku Bank, Shiga Bank

 The launch of payment services with each partner will be announced individually.


Adding Money to LINE Pay: Auto Deposit Feature

As of March 24, 2016, users with a partnered bank account are now able to automatically have funds deposited from their bank accounts into their LINE Pay accounts when the latter falls below a set threshold via the new auto depositing feature.


Adding Money to LINE Pay: Deposit-Only Bank Account Through Japan Net Bank Partnership

 As of March 24, 2016, Japan Net Bank, Limited has begun offering users “deposit-only” accounts, allowing users to add money to their LINE Pay accounts from most domestic financial institutions. By sending money transfers to their deposit-only Japan Net Bank account, users can directly add money to their LINE Pay balance. These deposit-only accounts are organized under two new branches: “LINE Brown Branch” and “LINE Cony Branch.”


Payments: New Online Partners

LINE Pay is expanding both offline and online affiliate locations, with the goal of creating an environment where users can pay for anything through the service. Expanding affiliate online locations range from fashion outlets to digital content providers and home appliance stores.


New Online Affiliate Locations: Company name (Store/service name)

CyberAgent Inc. (Ameba), DO HOUSE Inc. (, DWANGO Co., Ltd. (Niconico), ISAO Corp. (Movie Full Plus), Joshin Denki Co., Ltd. (Joshin Net Shopping), Lionsfilm Ltd. (online gaming), Media Do Co., Ltd. (Comic Navi), NHN Comico Corp. (Hangame), PAPYLESS Co., Ltd. (Renta!), PCN Co. Ltd. (TeAmo), SHUEISHA Inc. (Flag Shop), Schoo Inc., ZITTO Inc. (Itsudemo-Shoten) (13 affiliates in total)


Payments: Partnering with Two Payment Service Providers to Broaden Payment Options on E-Commerce Sites

In order to increase the number of e-commerce sites that will accept payments through LINE Pay, partnership agreements have been made with SMBC GMO PAYMENT, Inc. and SoftBank Payment Service Corp. Individual announcements will accompany the start of each partnership.


Payments: Barcode Scanning for Offline Purchases

By scanning a LINE Pay barcode from the customer's smartphone screen at the register, participating physical retailers will soon be able to accept payments through LINE Pay. Support for Recruit Lifestyle Co., Ltd. and VeriTrans Inc.'s*1 “AirREGI”*2 mobile payments are scheduled to begin in April. Stores implementing “AirREGI” payment systems will be able to accept payments through barcode scanning.

*1: This partnership is made through VeriTrans Inc.'s affiliate member, ECONTEXT Inc.

*2: A separate application is required to make mobile payments with LINE Pay through AirREGI.


2.LINE Pay Card Launched

On March 24, 2016, LINE Pay Corporation, partnering with JCB Co., Ltd., launched LINE Pay Card, a prepaid card linked to users' LINE Pay accounts, usable at roughly 30 million JCB affiliate locations Japan and abroad.* 

*Combined total of JCB affiliate locations as of September, 2015: 9.59 million locations in Japan and 20.06 million internationally.


LINE Pay Card Official Site:


LINE Pay Cards offer LINE users a convenient and rewarding way of making everyday purchases online as well as at physical retailers. Users can enjoy 2% rewards (2 Points for every JPY 100 spent) on purchases as LINE Points (explained below). This return rate is comparable to the highest cashback incentives offered by competing credit cards and point cards. Users who have accumulated 1,000 or more Points can convert them into part of their LINE Pay balance.


Furthermore, unlike with conventional credit cards, applying for a LINE Pay Card does not involve a credit screening process or any applicant age restrictions. Japan's 68 million LINE users can choose from four unique card designs when they easily apply for a card from the LINE Pay app's home screen. There are no registration or annual fees. Combined with the LINE Pay app, users can conveniently monitor their usage history in real-time on LINE.


LINE Pay Card Specifications

Name: LINE Pay Card

Point rewards: 2 Points for every JPY 100 spent.

Card brand: JCB

Card designs: Four (Brown, black, white, colorful)

Registration/Annual fees: None

Age restrictions: None

Application screening: None

Application process: Card is sent by mail within 7 to 10 days after filling out the required fields on the LINE Pay app.

Unique features: Users receive push notifications in the LINE app immediately after using the card. Real-time balance management and account activity monitoring is also possible.


Lawson Stores Partnership

LINE Pay Cards will become more convenient for use at any of the 12,000 Lawson, Natural Lawson, and Lawson Store 100 stores across Japan. With a planned start in June 2016, users will be able to add money to their LINE Pay Cards from any Lawson register.


Reference Table (Promotions not represented)


LINE Pay Card

Major Mobile Carrier A

Major Convenience Store B

Major Point Service C

Major E-Commerce Retailer D

Credit Card Company E

Card Type













Point Reward Rate







Annual Fees






JPY 1,500

Points to Cash


Not possible

Not possible

Not possible

Not possible

Not possible


3."LINE Points" Reward Program for LINE Services Launched

On March 24, 2016, LINE launched its LINE Points reward program for the LINE platform. Users earn Points when using their LINE Pay Cards on everyday shopping and internet services at a rate of 2 Points for every JPY 100 spent. Furthermore, the existing LINE Free Coins reward program will be incorporated into LINE Points on April 25, 2016, allowing users to also earn LINE Points from within the LINE main app.


Accumulated points can be used for LINE STORE and LINE FRIENDS official online store purchases at a rate of 1 Point to JPY 1. Additionally, 1,000 or more Points can convert them into part of their LINE Pay balance to use at affiliate LINE Pay stores, send money to other users, or withdraw money to a designated bank account. Plans for inter-point program conversion tie-ins with other businesses are scheduled for this summer.


Earning Points

- From March 24, 2016 forward, payments made with LINE Pay Cards will confer 2 Points for every JPY 100 spent (excluding promotional periods).

- Starting April 25, 2016, Points can be earned for viewing LINE advertisements and using LINE services (the former LINE Free Coins program will be incorporated into LINE Points).


Using LINE Points

From March 24, 2016

- Points can be converted to part of the user's LINE Pay balance in possible increments of 1K, 3K, 5K, and 10K Points.

- Points can be spent on purchases on LINE STORE and the LINE FRIENDS official online store.


From April 25, 2016

- Points can be converted to LINE Coins for purchasing LINE stickers, themes, and other services.


Planned Updates

 Expanded use for various LINE services

 Affiliate Point Program Awards gift certificates

  Nanaco Points

  Ponta Points

  WAON Points


LINE intends to further expand the LINE Points service going forward.


As one of the central pillars linking LINE's various services, LINE Pay aims to lead the future mobile FinTech industry through its LINE Points service, as well as through continuously innovating its technologies and services for a more convenient, cashless world.