Tokyo, Japan – August 10, 2015 - LINE Corporation, owner and operator of the free call and messaging app LINE, announced that its dedicated selfie photo app B612 has won Design Zentrum Nordrhein Westfalen's Red Dot Award: Communication Design 2015's highest honor, "Best of the Best."

 

The Red Dot Award is an international design award sponsored by German design institution Design Zentrum Nordrhein Westfalen. Prize categories are divided into product design, communication design, and design concept. Candidates are evaluated based on nine criteria including design innovation, functionality, and ergonomics, with the most excellent candidates chosen as prize winners. The award is one of the top three design awards in the world, ranking alongside the German iF Design Award and the American International Design Excellence Awards.

 

Of this year's 7,451 nominations from 53 different countries, 568 were granted design awards and 81 were designated "Best of the Best" by a 27 member international panel. In addition to B612, the characters from LINE Rangers, a mobile tower defense game operated by LINE Corporation, also won a design award.

 

"Best of the Best" award winner B612 was praised for its intuitive and straightforward user interface, as well as its wide variety of filters and photography features. Nine months after its initial release, the application reached 50 million downloads worldwide on May 23, 2015, and boasts over 30 million monthly active users globally. On July 6th of this year, the application added a "selfie party in a box" feature that allows friends in different locations to virtually take selfies together, introducing yet another new way for users to enjoy taking photos of themselves. Going forward, B612 will continue to develop features that allow users to have more enjoyable and enriching communication experiences through selfies.

 

B612 joins LINE Corporation's design-award winning circle, with the flagship LINE app having won an iF Design Award in the crossmedia advertising category. LINE Corporation will continue to spark deeper levels of communication between people around the world by providing revolutionary and appealing smartphone-based services.

 

Red Dot Design Award Official Website: http://red-dot.de/

 

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