【LINE PLAY】Avatar Community LINE PLAY Celebrates 2nd Anniversary. Service Reaches 19 Million Users Worldwide

2014.11.21 ALL

2nd Anniversary Events Planned Featuring LINE camera Stamp Giveaway


Tokyo, Japan – November 21, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, announced the second anniversary of LINE family app “LINE PLAY,” available for free on iOS and Android devices. The service also recorded another milestone on this occasion by reaching 19 million users.



LINE PLAY will be holding the following in-game events in celebration of its second anniversary.




LINE PLAY is a virtual community app that allows users to create and decorate their own characters known as “avatars” in order to interact with other players using the service. Since launching on November 21, 2012, LINE PLAY has not only experienced growth in Japan, but has also caught on globally in countries such as Taiwan, Thailand, and the United States. The community has emerged as one of the largest avatar communities in the world, with over 19 million users worldwide.


The volume of communication conducted among PLAY users has also increased steadily. Hearts, a kind of virtual greeting sent between avatars, were sent a total of more than 12.6 billion times. The new Square feature opened in April of this year offers large-scale multi-user virtual chat rooms, boasting a total of more than 530 million messages sent by players since being released. The Square has received positive reviews from LINE PLAY users as an excellent location for cross-avatar communication.


In celebration of its second anniversary, LINE PLAY will be releasing a set of commemorative stamps through LINE camera.


Overview of the LINE PLAY 2nd Anniversary Events

1. LINE camera Commemorative Stamps Release

Event Period: From November 25, 2014 till December 29

Special second anniversary stamps will be distributed as gifts through LINE camera.




2. Three Days of Login Bonuses

Event Period: From 12 am on Friday, November 21, 2014 till 11:59 pm on Sunday, November 23 (GMT+9)

Users that log in to LINE PLAY during the event will receive a special gift item commemorating the service’s second anniversary.


LINE PLAY plans to continue expanding its user base by adding new features and improving existing ones in order to offer better avenues of avatar-based communication.