Expands to Taiwan, Thailand, U.S. and More on the Heels of Explosive Success in Japan
Special Commemorative Promotion to be Held in All Supported Countries
Tokyo, Japan – October 31, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, announced that its casual puzzle game “LINE: Disney Tsum Tsum” surpassed 30 million downloads worldwide on October 23.
LINE: Disney Tsum Tsum features the popular “Tsum Tsum” series of stuffed toys designed after popular Disney characters.
Since its initial release in Japan on January 29, 2014, the simple and enjoyable gameplay concept of connecting 3 or more “Tsums” to gain points, as well as the game’s use of charming and adorable Disney characters, has appealed to a wide range of users, with its popularity leading to more than 10 million downloads by March 31, around 2 months after its launch. The game has continued to expand its presence, and has recently become so popular domestically that it has been referred to as the quintessential puzzle game. On July 1, an English version was released to users in England, the U.S. and other European and American markets, as well as audiences in Taiwan, Thailand and other South East Asian countries, for a total of 40 nations worldwide. Centered around users based in Taiwan, Thailand, and the U.S., the game surpassed 30 million total global downloads on October 23. The game also boasts the number one ranking in Japan and 4 other countries on Apple’s App Store (Hong Kong, Laos, Taiwan, and Thailand), as well as the top spot in 4 nations on Google Play.
A special promotion will take place to celebrate the achievement of 30 million downloads. From November 7 through 9 (GMT+9), the reward for clearing the “Daily Missions” will be increased greatly during the event period, and players can win up to 10,000 Coins according to their level by completing the missions displayed each day.
Title: Celebrating 30 Million Downloads: Increased “Daily Missions” Rewards!
Period: From 12 am on November 7 to 11:59 pm on November 9 (GMT+9)
Details: Players can clear the special mission shown once a day during the promotional period to get up to a bonus 10,000 Coins, depending on their level.
LINE: Disney Tsum Tsum
Supported devices: Android and iPhone
Supported languages: English and Japanese
Supported regions: Argentina, Australia, Austria, Brazil, Cambodia, Canada, Chile, Colombia, Costa Rica, Denmark, Ecuador, El Salvador, Finland, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Israel, Japan, Korea, Lao People's Democratic Republic, Malaysia, Mexico, Netherlands, Peru, Plurinational State of Bolivia, Russian Federation, Saudi Arabia, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Uruguay, Bolivarian Republic of Venezuela, Vietnam
Service began: January 29, 2014 (Japanese), July 1, 2014 (English), and September 17, 2014 (Korean)
Cost: Free-to-play (offers in-app purchases)
Developer: NHN PlayArt Corporation
Operator: LINE Corporation
Copyright: © Disney ©Disney/Pixar
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