LINE Hosts “LINE Conference Tokyo 2014” to Present Business Ventures

2014.10.09 LINE App

New Services, Features, and Strategic Partnerships Under the Theme of “Life” Announced, Aims to Bring a New Experience Intergral to Daily Life


Tokyo, Japan – October 9, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, today hosted its LINE Conference Tokyo 2014 at Maihama Amphitheatre to present its current and new business ventures.


Today’s conference included announcements of the newest information and achievements for LINE, including their breakthrough to over 560 million global users , and a newly released figure for the amount of monthly active users (MAU), which has reached almost 170 million. LINE also announced its plans for the future in addition to new strategic partnerships, expressing its aim to become more integral to daily life by surpassing the boundaries between online and offline and offering a variety of new services and business ideas under the theme of “Life.”


The details of the announcements made at the conference are written below.


Life Platform Outline


Planned Release: Winter, 2014

Supported Regions: Japan/Global (Credit Card Payment Only)

LINE Pay is a payment system that lets users pay for a variety of services by using the LINE app on their iPhone or Android smartphone, including of course LINE and related services, associated stores, web services, and apps. Payment can be made by linking credit cards, paying at convenience stores, or by adding money beforehand with an account from an associated bank (Mizuho Bank or Sumitomo Mitsui Bank) . Using LINE’s unique characteristics, users can split the purchase price of goods and services among their LINE friends by using the “Share Payment” feature, or even send money directly to a friend’s bank account without having to input their bank information by using the “Send Money” feature. With the “Withdrawal” feature, sent money can be withdrawn directly from the user’s bank account.


Three security measures will be set in place for the service: a separate password from LINE to act as a secondary verification, fingerprint verification via Apple Touch ID (iPhone only) required to view the password, and compulsory smartphone verification to use the PC site. This security system will ensure a safe and secure payment system for users. 


Planned for a winter release, payment options will be available first for LINE and related web services and apps, with expansion into offline shops and other venues planned in the future. 



Planned Release: Tokyo Version Initial Release in Winter 2014, with Gradual Future Expansion

Supported Regions: Japan

LINE TAXI will be offered in collaboration with Nihon Kotsu Co., Ltd. Users will be able to call a taxi anytime, anywhere, by using the LINE TAXI official account from within the LINE app. Taxis will be dispatched to a certain location based on GPS info or building info and payment can be made through LINE Pay. The Tokyo-only version is planned for initial release this winter, with almost 3,300 of Nihon Kotsu’s taxis available through the service. A nationwide expansion is planned for the future, with almost 22,000 taxis becoming available through the 123 taxi operation groups associated with Nihon Kotsu through the “National Taxi Dispatch” app. The service eventually hopes to expand its business model worldwide through partnerships with taxi companies around the globe.




Planned Release: Soft Launch in Fall, 2014 (Shibuya Area)

Supported Regions: Japan

LINE WOW is LINE’s first ever on-demand e-commerce service, with deliveries being provided by LINE Bros. , a company founded as a joint investment with the Woowa Brothers Corp., which is responsible for the development of Korea’s largest food delivery app “Baedal Minjok.” The first step of LINE WOW will be the establishment of a food delivery service offering premium lunches world-reknowned restaurants such as “Ozaki (Japanese food)” and “a nu retrouvez (French food)”. The service will open with a soft launch, offering deliveries only in the Shibuya district of Tokyo, with a gradual expansion of shops, menus, area, and delivery times. Future plans aim to use the delivery infrastructure built up through food delivery to expand into a variety of services and products.


LINE@ ID and LINE@ App

Planned Release: This Year

Supported Regions: Japan, with a Planned Global Expansion

The LINE@ ID is a separate LINE account that any user can make. Separate from the regular LINE account, which was designed to offer a means of private communication between family members, friends, and classmates, this new type of account will offer a wide avenue of communication between a variety of users and customers. Both corporate and individual users can create an account, and multiple accounts can be held at once. By using the exclusive LINE@ app (support for both Android and iOS planned) to obtain an ID, users may communicate and post information through the relevant app by sending messages to all their followers at once, using 1-to-1 chats, posting to their Home and Timeline, and more, bringing ooportunities to communicate with a variety of people in a way that is just as easy as using LINE.


The current service under the same name was originally intended for business accounts used by media and public institutions as well as restaurants, clothiers, salons, hotels, and other users with offline shops, but the planned renewal of the service will open the doors to users and corporations who do not have a traditional shop, opening it up for use in a wide variety of situations.

The service is planned to start this year, and a more detailed explanation will be provided once it launches.


LINE Maps for Indoor

Planned Release: Fall 2014 (Android Only)

Supported Regions: Japan

LINE Maps for Indoor is a map application that specializes in navigating through commercial buildings such as shopping centers and department stores. By selecting the shop or restaurant that they wish to go to, users can see the optimal route from their current location to their desired destination. Additional information such as shop hours, phone numbers, and shop details will be displayed, and users can also search and look for shops located in a specific building.


Service is planned to start in autumn 2014 for Android only, and at the time of release indoor maps for almost 40 locations in the Tokyo area will be available, including Shibuya Hikarie and Tokyo Midtown. Supported languages are Chinese (Simplified and Traditional), English, Japanese, and Korean, meeting the diverse needs of inbound tourists coming to Japan from overseas.



LINE Business Connect Partner Program


LINE Business Connect offers LINE’s messaging feature through a company-oriented API, and allows each company to use their CRM base with LINE. After receiving the consent of users, companies can link their existing databases and systems to user accounts and send optimized messages to individual users, creating more opportunities to connect with customers' daily lives in a way that is perfect for the smartphone era.


The LINE Business Connect Partner Program will let partner companies who provide solutions for LINE Business Connect be recognized as official partners, and companies who participate in the program will have lowered development costs and a faster rate of implementation, encouraging the introduction of LINE Business Connect. Nine companies will be recognized as partners at first, and LINE will work its hardest to provide development and management support. 



Entertainment Platform Outline



1. Expansion of Game Lineup

LINE’s game distribution platform LINE GAME has been built up around casual games such as LINE: Disney Tsum Tsum and LINE Rangers up until this point, and further aims to expand and succeed as a global platform by diversifying its lineup, finally offering mid-core and core games to audiences.


LINE GAME will bring out the following series of titles starting from autumn 2014. (Alphabetical order)


LINE POP2 (Puzzle)

LINE Puzzle Trio (Puzzle)

LINE Chronicles of Albion (Strategy RPG)

LINE Legion of Heroes (Strategy RPG)



2. New Companies Established with GREE, Inc. and Cyber Agent, Inc.

The basic groundwork has been laid for the establishment of two new companies, one to be co-funded by GREE, Inc. and one to be co-funded by Cyber Agent, Inc., in an effort to stimulate the development of global content . Through the establishment of these new companies, LINE will work with its partners to speed up the expansion of their businesses and bring high-quality Japanese gaming content to players around the world.


3. Investment into Translimit, Inc. via Game Fund

The first recipient for LINE’s investment fund, the LINE Game Global Gateway Limited Investment Partnership, established to invest in Japanese game development companies as well as other gaming content, will be Translimit, Inc.. Combining the company’s game development prowess, which has allowed it to achieve global success in over 150 countries—especially in the United States and Asia—with games such as the competitive thinking game “BrainWars”, and LINE’s extensive global user base, they will develop new exciting game content.

LINE GAME will continue to make efforts to strengthen partnerships with third-party content providers, using high quality gaming content developed in Japan to become the world’s no. 1 mobile platform.



Planned Release: This Year

Supported Regions: Japan

LINE MUSIC is a subscription-based music streaming service that will be run by LINE MUSIC Inc.  (name tentative), a company established through the triple investment of avex digital Inc., Sony Music Entertainment, Inc., and LINE Corporation. The basic details of the establishment have already been agreed to. Planned for release this year, the three companies are currently in detailed negotiations concerning the establishment of LINE MUSIC Inc.


LINE Official Blogs

Planned Release: November 4

Supported Regions: Japan

LINE Official Blogs is a blog service that will open the doors for artists and other celebrities to participate. By creating a LINE Official Blog, they will have access to all the capabilities and options to share information of a traditional blogging service in addition to the option to link the blog to LINE’s wide array of communication services, such as LINE official accounts, LINE Mall, and LINE PLAY. This will give artists and other celebrities the chance to conduct wide-ranging promotions and merchandising. Access will be steadily increased to allow a variety of other users in the future.


LINE Paid Official Accounts

Planned Release: This Year

Supported Regions: Japan

LINE paid official accounts offer an avenue for artists and other celebrities to give exclusive information to subscribers of their official accounts. Compared to the existing official accounts, which allow the sending of information to a wide variety of users through LINE, paid official accounts allow celebrities to target their core audience and provide detailed information in much the same way as a fan club would. LINE Pay is planned to be used as the payment method for this new service.


LINE will continue to improve and increase the level of convenience it offers to its users by developing its services around these new features.




For Reference: LINE’s Most Recent Figures

(Most recent figures as of late-September, 2014)


1. Registered User Numbers (As of October 9)

- 560 Million globally

- Indonesia 30 million, Japan 54 million, Spain 18 million, Taiwan 17 million, Thailand 33 million


2. Monthly Active Users (MAU)

- Over 170 million globally


3. Communication Through Stickers and Messages

- Highest volume of communication (including videos and images) sent and received in one day: 13 billion items (87% increase compared to August 2013)

- Highest number of free voice and video calls made in one day: 34 million (120% increase compared to August 2013)


4. Timeline Feature Usage Statistics

- Amount of daily communication (posts, Likes, and comments): 160 million (202% increase compared to August 2013)


5. Sticker Usage Statistics

- Highest number of stickers sent and received in one day: Over 1.8 billion

- Over 20,000 sticker sets total


LINE Creators Market

- Over 230,000 registered creators

- Creators from 139 countries

- Over 18,000 sets on sale

- Average revenue of the top ten most downloaded sticker sets (from May 8 until September 30): JPY 30.9 million


6. LINE’s Business Earnings

- LINE’s business revenue for 2nd quarter 2014 (April to June): JPY 18.2 billion (146% increase over the previous year’s same quarter)