2014.08.20 LINE App
LINE Creators Market, a Platform That Allows Users to Sell Self-Made Stickers, Releases Sales and Usage Results for First 3-Month Period Since Launch
Tokyo, Japan – August 20, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, announced the release of its sales and usage results for the three-month period between May 8 and August 7, 2014 since the launch of LINE Creators Market, a platform that allows users to create and sell self-made stickers.
LINE Creators Market is a platform where LINE users across the world can create and sell their own unique stickers. After being reviewed by LINE, stickers created by creators are made available for sale and purchase on LINE Web Store ( https://store.line.me ), as well as LINE’s in-app Sticker Shop. Creators receive approximately 50%＊1 of revenue from sticker sales.
Since the Creators Market was opened up to creator and sticker registrations on April 17, 2014, total creator registrations have surpassed 149,000 (Graph 1), while over 30,000 sticker sets＊2 (Graph 2) have been registered in the approximately three-and-a-half month later as of August 7. In addition, the total number of different registered creator nationalities has reached 124, exemplifying the fact that the Creators Market is a platform used by creators not only in Japan but throughout the world.
Furthermore, in the three month period from May 8 to August 7 since launching the sale and purchase of creators’ stickers reviewed by LINE, sales of these stickers have exceeded a total of JPY 1.23 billion. The number of purchased sets has expanded to a total of 12.41 million, and 10,000 sticker sets are currently on sale as of August 19.
Looking at stickers broken down by sales, the top 10 ranked sticker sets have achieved an average of JPY 22.3 million in sales (Graph 3). Going further down the rankings, the top 30 ranked sticker sets have achieved an average of JPY 12.9 million, the top 100 an average of JPY 6.5 million, and the top 200 an average of JPY 4.1 million in sales. As many users continue to purchase sticker sets, the scale of the service has expanded rapidly since its launch. Meanwhile, a comparison of the amount of sales achieved by one sticker set (Graph 4) shows that 55.5% of stickers currently on sale have earned JPY 10,000 or more in sales, meaning that stickers other than those in the top-grossing ranks are also being purchased and used widely by users, and that LINE Creators Market has grown to become a platform through which individual creators with excellent and creative ideas can earn income through their own self-made stickers.