[LINE Local Topic] LINE reveals the European ‘Selfie Addict’ Largest European study reveals Brits are just as addicted to “selfies” as our European counterparts

2014.07.16 Corporate

The survey reveals that UK and German ‘selfie addicts’ prefer taking selfies alone, in Spain most selfies are of couples and in Italy mobile users prefer taking selfies with Friends, but all regions agree that they would like to see their selfie become a sticker to share with Friends on LINE.

London, UK – July 10, 2014 – To celebrate the launch of the LINE Selfie Sticker app, available on Android and iOS, LINE has commissioned the European ‘Selfie Addict’ survey to uncover the selfie habits of young mobile users across Europe.


The survey, which was conducted by LINE in the UK, Germany, Spain and Italy, engaged nearly 27,000 mobile users of all ages, of which 46% were under the age of 26.


European ‘Selfie Addicts’
According to the survey results the biggest selfie addicts in Europe are Spanish teenagers, immediately followed by Italian teenagers. In both countries, 42% of children up to 15 years old admit to taking selfies several times a day. Teenagers in the UK take the third most selfies in Europe, while Germans take the least. 


The perfect time for a selfie
The LINE survey revealed that many ‘selfie addicts’ think preparation is key – taking the time to choose the right dress and the perfect accessory. Italians are the most pre-occupied with looks, and over 40% of those below 25 take the most time to get ready before taking a selfie. 


Who do we take selfies with?
Spanish ‘selfie addicts’ are the most romantic as 59% of those under 25 prefer taking a selfie with a loved one or partner to capture the moment. The Italians meanwhile, are the most sociable, with 50% preferring to take a selfie with a group of friends. The trend is very different in northern Europe as British and German ‘selfie addicts’ prefer to take the perfect selfie alone.


The perfect selfie location
Unsurprisingly, British ‘selfie addicts’ take most of their selfies at school or college, while 26% of Germans under 15 years old love to take photos of themselves in the mirror. Italian and Spanish ‘selfie addicts’ are the most outgoing as they prefer to capture a selfie while partying or out with friends. 


British “selfie” habits
Under the age of 15 – 34%of under the age of 15 “selfie” several times a day, most popular reason is to “selfie” new make up or clothes, and most common “selfie” type is with friends a personal selfie (42%) favourite location are at school followed by parties and in front of the mirror. 


Aged 16-25 16% take selfies several times a day, most popular occasion is to show new make up or clothes and the focus of selfies is mostly with groups, with the favourite location being whilst on holiday or at the beach.


LINE Selfie Stickers: the new selfie frontier
In response to Europe’s passion for selfies, LINE has developed a new application that transforms a simple selfie into an original and sharable sticker in only a few easy steps. Users simply take a selfie before choosing their favourite sticker from over 130 themed templates, before adding custom texts to the images. The LINE selfie stickers are free of charge and can be sent using LINE chat or set as a profile picture. Over 70% of Europeans surveyed agreed that they would like to see their own image transformed into a selfie sticker.


To download the LINE Selfie Sticker app please click here: http://bit.ly/LINEselfie