[LINE] Smartphone Home Screen Customization App “LINE DECO”Achieves 10 Million Downloads in 75 Days

2014.06.10 LINE App

Top in Free Apps Rankings at App Stores in Nine Countries and Regions
Support Added for Five New Languages to Accelerate Global Growth

Tokyo, Japan – June 10, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE, today announced that LINE DECO, a LINE family app for the customization of smartphone home screens, exceeded 10 million downloads on June 7. 


LINE DECO allows users to add a personal touch to the home screen of their smartphones by using customizable wallpapers, icons, and more. Since launching on March 25, its impressive collection of decorative items and ease of use has garnered huge support among many users, and the app achieved 10 million downloads globally only 75 days after its release.

The app made the top spot in the free apps ranking at the App Stores in nine countries and regions1, including Japan and Taiwan. It also ranked number one in the Lifestyle category in 38 countries and regions, including Peru and Spain, and came in 4th in the United States, 6th in Germany, and 8th in the United Kingdom, showing that the app is well received in the Americas and Europe in addition to Asia.

LINE DECO’s offering of decorative items has tripled since the app’s release from approximately 3,000 to over 10,000. To date downloads for all items2 total 150 million.

Support for Simplified Chinese, Indonesian, Spanish, Thai, and Traditional Chinese have been added to further LINE DECO’s growth as a global service. Paid items featuring popular characters and collaborations with businesses and celebrities will be actively explored in order to offer users a richer range of contents.

To mark this special occasion, LINE DECO will be holding an event to give away stuffed toys to 100 users starting June 9.

Event Title: 10 Million Downloads! Thank You Event
Period: Monday, June 9 to Sunday, June 15 (GMT+9)
Details: 100 users who fulfill the following conditions will be selected through a lottery to receive a LINE character stuffed toy.
1.The user must take a screenshot of their Home screen customized using LINE DECO and send it to a designated email address.
2.The user must share a LINE DECO wallpaper or icon on a social networking service, and send a screenshot of the post to a designated email address.
For more details, please refer to the event page in the app.

Supported devices: Android and iPhone
Supported languages: Chinese (Simplified and Traditional), English, Indonesian, Japanese, Korean, Spanish, and Thai
Supported regions: Global
Service began: March 25, 2014
Cost: Free
Developer, Operator: LINE and Camp Mobile
Google Play https://play.google.com/store/apps/details?id=com.campmobile.android.linedeco

Cambodia, Indonesia, Japan, Macau, Malaysia, Singapore, Taiwan, Thailand, and Turkmenistan.

2 Total figure for all icons and wallpapers.