[LINE] LINE Releases New Smartphone Customization App “LINE DECO”

2014.04.01 LINE App

Personalize Smartphone Home Screens with Custom Wallpapers and Icons Featuring LINE Characters and Other Designs Ranging from Cute to Sleek 
All 3000+ Decoration Items Free for a Limited Time to Celebrate

Tokyo, Japan – March 31, 2014 – LINE Corporation, owner and operator of the free call and messaging app LINE,  announced the release of “LINE DECO”, a free home screen customization app for iPhone and Android mobile devices.




LINE DECO allows users to add a personal touch to the home screen of their smartphones by using customizable wallpapers, icons, and more. In addition to offering items based on LINE characters, the service also allows users to upload and use original decoration items they create themselves. 


Decoration items available for download include optional wallpapers and icons, as well as matching wallpaper and icon packages called Deco Packs. The decorating itself is very simple. The user selects the wallpaper and icons they want and the settings are finished, making for a smooth customization process. Another attractive feature is the ability to easily customize iPhone home screens, which are usually very restrictive when it comes to redecorating.


New wallpapers, icons, Deco Packs, and items based on the LINE character series will be added weekly, allowing users to edit their themes at any time to reflect anything from their mood to the change in season.


The app also allows users to create their own decoration items and post them to the service. Items posted to LINE Deco must pass a screening process. Users may submit items from the form located inside the “Share your creations” page inside the app.


To commemorate the release of the app, all 3000+ decoration items available on the service will be offered free of charge until end of April. Pay-for items featuring popular characters and other content are planned for the future.


*Decoration icons are images that replace the original icons used to link to apps, websites, phone numbers, mail addresses, and more. Tapping the shortcut icon merely starts up the app it is linked to, so please do not delete the original app.


Supported devices: iPhone, Android
Supported languages: English, Korean, Japanese
Supported regions: Global
Service begins: March 25th, 2014
Cost: Free
Developer, Operator: LINE and Camp Mobile
Download: iPhone https://itunes.apple.com/app/line-deco-rain-deko/id824108582?mt=8

■LINE character-themed decoration items