LINE Corporation, owner and operator of the free call and messaging app LINE, today announced that LINE PLUS Corporation, a subsidiary that provides LINE Corporation with global business development support, entered into a strategic partnership agreement with PT Kreon Mobile, a subsidiary of Indonesia’s largest online game publisher, PT Kreon, in order to further expand LINE’s user base in the rapidly growing Indonesian market, where it already has over 14 million users.

LINE aims to capture more mobile game enthusiasts by offering Kreon Mobile’s quality products on the LINE platform in this partnership. The companies will utilize their shared channels for future joint marketing efforts in order for both brands to penetrate deeper into the peripheries of Indonesia in the long-term.

Besides the collaboration in the field of mobile gaming, transactions within LINE can now be completed using the prepaid cards circulating in Kreon’s 26,000 franchised internet cafes. Kreon will also be setting up an official LINE account and offering stickers to LINE users in the near future, and both companies anticipate great synergies from these joint efforts.

“We are extremely pleased to be working with LINE, the fastest-growing messenger app in Indonesia, and assisting them in an active and locally-based marketing campaign. We were able to reach an agreement smoothly as both companies already have established results overseas and understand the difficulties of entering a foreign market,” says Mr. Jinseop So, CEO of Kreon Mobile. “Our know-how in the Indonesian market combined with LINE’s solid competitiveness will produce a force to be reckoned with. Our user bases and marketing channels are also highly complementary, and we anticipate great outcomes from this partnership.”

Mr. Joong-ho Shin, CEO of LINE PLUS, also commented, “Indonesia has a population of 250 million, ranking fourth in the world just after China, India, and the United States. The mobile ownership rate is over 109%, making it one of the most noteworthy mobile gaming and messaging markets in Southeast Asia. We hope this partnership with Kreon Mobile can help us convey the appeal of LINE’s many distinctive features, such as chats and games, to an even broader audience.”

About PT Kreon

PT Kreon is a game publishing company established in April 2007 in Jakarta. It is a leading company with a dominant share in Indonesia’s online gaming industry, having successfully launched the country’s first ever online game portal (www.gemscool.com) and achieved 25 million registered users in 2012. In recent years, it is focusing on the mobile marketing through the establishment of Kreon Mobile, a subsidiary for its mobile-related businesses. Kreon is the developer of Indonesia’s top online game which constantly supports over 200,000 simultaneous online players, Point Blank, the number one ranking casual game LOST SAGA, and the top RPGs Dragon Next and Atlantica. It also operates Korean and Chinese games like Freestyle Street Basketball, Cart Rider, and Shanda Games’ Hades Realm II in Indonesia.

About PT Kreon Mobile

Established as a subsidiary of Kreon in June 2013, PT Kreon Mobile functions as Kreon’s mobile gaming, apps, and other mobile-related businesses wing.