Holds Special Rewards for Completing Daily Missions Event and Other Promotions to Celebrate

 

Tokyo, Japan – February 19, 2015 – LINE Corporation, owner and operator of the free call and messaging app LINE, announced that its casual puzzle game “LINE: Disney Tsum Tsum”, available for free on Android and iPhone devices, surpassed 40 million downloads worldwide on February 10.

 

 

LINE: Disney Tsum Tsum is a puzzle game that features the popular “Tsum Tsum” series of stuffed toys designed after popular Disney characters.

 

Since launching in Japan on January 29, 2014, the simple and enjoyable gameplay concept of connecting 3 or more “Tsums” to gain points, as well as the game’s use of charming and adorable Disney characters, has appealed to a wide range of users. Its popularity has led to an English version and releases in 40 countries and regions around the world, centered in the United Kingdom and other European markets as well as Taiwan, Thailand, and other key markets in East Asia.

 

In addition to the game’s impressive domestic success, Tsum Tsum has captured a significant fan base in the United States, with download numbers and sales figures showing a steady growth trend globally. The app has also performed well in Taiwan, Thailand and other global markets, leading to a new record of 40 million total downloads worldwide on February 10. The game also boasts the number one ranking in Japan and four other countries on Apple’s App Store (Hong Kong, Laos, Taiwan, and Thailand), as well as the top spot in four nations on Google Play. 

 

A special promotion will take place to celebrate reaching the 40 million downloads milestone. From 12 am on February 19 through11:59 pm on February 22 (GMT+9), the appearance rate for certain Tsums will be boosted and the reward for clearing Daily Missions will be increased greatly during the event period.

 

Promotion Details

Title: 40 Million Downloads Celebration!

Period: From 12 am on February 19 till 11:59 pm on February 22 (GMT+9)

Event #1 – Increased Appearance Rate for Certain Tsums

The rate at which Maleficent, Elsa, and Baymax appear in Premium Boxes will be boosted.

Event #2 – More Rubies!

Get 20% more Rubies during the event period

Event #3 – Increased Rewards for Daily Missions

The rewards for clearing Daily Missions will be increased during the event period. Players can earn up to a bonus 40,000 Coins during the four day event.

 

 

LINE: Disney Tsum Tsum

Supported devices: Android and iPhone

Supported languages: English, Japanese, and Korean

Supported regions: Global (Except China)

Service began: January 29, 2014 (Japanese), July 1, 2014 (English), and September 17, 2014 (Korean)

Cost: Free-to-play (offers in-app purchases)

Developer: NHN PlayArt Corporation

Operator: LINE Corporation

Copyright: © Disney ©Disney/Pixar

App Store: http://itunes.apple.com/jp/app/id724594093

Google Play: https://play.google.com/store/apps/details?id=com.linecorp.LGTMTM

Android and Google Play are registered trademarks of Google Inc. IPhone, iTunes and App Store are registered trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners. All information is true and accurate at the time of publication, and subject to change without notice.

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